Forests flushed down the toilet
The major tissue manufacturers are not offering enough recycled toilet paper, towels and napkins to European consumers.
Findings and scoring report of the tissue giants
Radio Interview: Forests flushed down the toilet
WWF Global Forest Programme
Gland, Switzerland – The major tissue manufacturers are not offering enough recycled toilet paper, towels and napkins to European consumers and must be more responsible when sourcing their wood, according to a new WWF report.
The global conservation organization says this clearly contributes to the wasteful use of forests, at a time when they are threatened worldwide.
The new report analyzed the practices of the five largest European tissue manufacturers – Procter and Gamble, SCA, Kimberly Clark, Metsa Tissue, and Georgia Pacific – which together supply about 70 per cent of the European market.
It found that the vast majority of tissue products these companies are selling to European households contain alarmingly low levels of recycled fibres.
As a result high-quality virgin fibres are taken directly from natural forests and plantations around the world, including Latin America, Canada, the US, South Africa, Russia, Asia and Europe, and end up as waste without the consumer’s knowledge, WWF says.
The European tissue business is worth around €8.5 billion annually and accounts for 26 per cent of global tissue consumption, with each European using 13kg – the equivalent of approximately 22 billion rolls of toilet paper.
“Everyday about 270,000 trees are effectively flushed down the toilet or end up as garbage around the world, such a use of the forests is both wasteful and unnecessary,” said Duncan Pollard, Head of WWF's European Forest Programme. “Manufacturers must use more recycled fibres in their tissue products, as this means fewer trees will be cut down.”
Toilet paper and towels in offices, schools and hotels are mostly made out of recycled fibres, and there is no reason why it should be any different for the same products that are sold in supermarkets, WWF says.
Manufacturers argue that retailers mainly want non-recycled products because this is what consumers are asking for.
“Consumers have no idea that they may be threatening the world’s forests when they go to the bathroom,” said Pollard. “It’s a myth that recycled tissue products are not of a high quality. After all, people use recycled tissue products most of the day when they are out of their homes anyway.”
According to WWF, the companies also need to better inform consumers about the recycled content of their products. Consumers should not be misled by recycling symbols on tissue packaging which often only refer to the wrapping paper, and not to the product itself.
WWF recommends that consumers look and ask for the few recycled tissue brands currently produced by the five major manufacturers as well as brands from smaller companies for which recycled products are a niche market. Consumers should also ask shops and supermarkets to stock recycled tissues.
The report also warns that unsustainable timber harvesting, illegal logging and land right conflicts still exist in many of the countries from where the virgin fibres are sourced.
WWF says that the companies are showing promising intentions to effectively track the timber from the forest to the product, but so far, only SCA Tissue has taken effective measures to exclude illegal or controversial timber from their tissue products.
NOTE:
• WWF has been in discussions with the five companies for over a year to find out information which is currently not publicly available. These companies were compared and scored across a range of criteria, including their wood sourcing practices, levels of recycled content, public reporting and their transparency about their emissions to water, air, waste disposal and use of resources such as water and energy. Although WWF sees some progress over recent months in the companies’ willingness to address the issues which WWF raised in face to face negotiations with them, there is still a lot of room for improvements towards a responsible use of the world’s forests. The comparative leader in the evaluation is SCA Tissue with 46 per cent of total achievable points, followed by Metsa Tissue with 35 per cent, Georgia Pacific 32 per cent, Procter and Gamble with 26 per cent, and Kimberly Clark with 24 per cent.
Recycled toilet paper is not toilet paper that's been recycled
Hard to believe, but at least a few readers of my recent story on environmentalists releasing a consumer's guide to recycled paper products expressed some hesitation about the cleanliness of said products.
Now, I have to ascribe the fault of this misunderstanding to me, the writer, because those who were confused include a personal friend who I know to be of high intelligence.
So, for the record, recycled toilet paper, like recycled tissues and napkins and paper towels, is not made from toilet paper that's been recycled. Instead, they come from the stuff all us folks around Seattle are legally required to start recycling as of today: Newspaper, stationery, office paper, and so forth. Be assured that it goes through a bleaching process -- an environmentally friendly one, if the manufacturer wants to score high on the Natural Resources Defense Council's consumer ratings. If you want to know more about the overall issue, try NRDC's page. NRDC and other groups want paper companies to cut fewer trees in Canada's boreal forest, as my story the other day discussed. Other points of view come from Kimberly-Clark and Procter & Gamble.
The enviros and paper companies have a long-running disagreement about how much consumers would use recycled paper if it were more widely available. None of those involved, though, disputes that the recycled paper is sanitary.
BTW, I use the recycled products around my house and find all of them, including the toilet paper, perfect acceptable, which in the case of the TP means soft. If you want to know more about toilet paper check out -- I'm not making up this page's name -- www.toiletpaperworld.com's fun facts about the paper we all like to not mention.
Historical facts
When and where was toilet paper first invented?
China…AD 1391 - The Bureau of Imperial Supplies began producing 720,000 sheets of toilet paper a year, each sheet measuring two feet by three feet. For use by the Emperors.
*USA…1857 - New Yorker Joseph C. Gayetty produced the first packaged bathroom tissue in the United States in 1857. The Gayetty Firm from New Jersey produced the first toilet paper named "The Therapeutic Paper". It contained an abundance of aloe, a curative addition. The company sold it in packs of 500 sheets for fifty cents, and Joseph Gayetty had his name printed on each sheet!
*USA…1890 - The Scott Paper Company is the first company to manufacture tissue on a roll, specifically for the use of toilet paper. Faced with the consumers' resistance toward the "unmentionable" product, Scott came up with the idea of customizing rolls for every merchant-customer they had. Under this private-label arrangement, Scott purchased large "jumbo" rolls of paper from various paper mills and converted them into packages of small rolls and stacked sheets.
*Great Britain…1880- British Perforated Paper Company
When was the first roll of toilet paper made and by whom?
Scott Paper Company marketed the first rolls of toilet paper. The Company was founded in 1879 by brothers E. Irvin and Clarence Scott in Philadelphia and specialized in producing toilet paper. At first they purchased paper and tissue from outside suppliers and cut, rolled and packaged the paper. They converted large parent rolls of tissue into small rolls and stacked sheets and began to market the product through drug and variety stores under private label names. Then, in 1896, Irvin's son Arthur joined the company at the age of 21. He convinced his father and uncle to phase out their private label business and concentrate on their own brand names. With this, Scott purchased the private label name Waldorf from a Philadelphian 'paper jobber' named Albert DeCernea in 1902 and began producing this as their first brand name. As sales grew, it became evident that production changes were necessary to guarantee consistency. In 1910, Scott bought an abandoned soap factory in Chester, 5 miles south of Philadelphia for $85,000 and began making their own parent rolls of tissue, 72" wide at 150-200 feet per minute instead of buying from others. Rolls were sold with either 650 or 1,000 perforated sheets. In 1915, Scott installed an advanced, high-speed Fourdrinier papermaking machine. It made paper 148" wide at 500 feet per minute. In 1921, their brand, Waldorf represented 64% of Scott's total case sales. By 1925 Scott became the leading toilet paper company in the world. (On July 17, 1995 Scott was acquired by Kimberly Clark)
Early Marketing
The roll did not easily fit into the consumer market at first. At the time, society did not speak of the subject frequently. It was quite 'unmentionable" to talk about this product in the conservative, Victorian era. However, during this time indoor plumbing was improving and the public had a desire for better hygiene.
2006-12-04 12:59:08
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answer #6
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answered by Teddy Bear 4
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