where can i find a really good completed creative brief? the type that an advertising agency would use?

Question

Its for uni really. Need to pretend im an advertising agency and i have write a creative brief for a company of my choice togeather with a 2000 word supporting report.

Answer 1

Creative Brief (Format to Use for Class Projects)
Agency: Your name (for the homework assignment) or your group name and members (for the campaign project)

Client: Who is the company or organization?

Product: What exactly is being marketed? (this may be a product, service, advocacy position, candidate, corporate brand, etc. See Ch. 1)

Communications Objective: What is the client trying to achieve for this product and in what time period? (see Ch 7 objectives)

Target Audience: Who is the client trying to reach to achieve the objective? (see Ch 5, Market Segmentation, Target Market)

Competition: Who or what are the Target Audience's alternatives to the client/product? (see Ch 5, Differentiation)

Message: What is the key benefit of the product? (See Ch 4, Utility, Risk/Importance Considerations, Motivation; See Ch 5 Positioning, Differentiation)
Answer this question by filling in the following sentence: should because

Message Support: What facts are available to support: the above statements? Be sure to include facts that support why the client can claim the benefited provided in the Message statement. (See Ch 5, positioning, differentation)

Tone (or Brand Attributes): What is the personality of the brand? The personality needs to reflect attributes to which the target audience is attracted.

Mandatories: What must be included in the ad? (i.e., what are the client's brand identity requirements (ch 1, 5)? what are the legal requirements for the message/statements included in the ads (ch 2)? are there direct-response requirements from the client (e.g., web site, 800#, etc.)?)