What is the mission and vision statement for ray-ban?

Answer 1

Here's what I found out...

Ray-Ban is part of a larger company called The Luxottica Group. The mission statement for Luxottica is:

We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sunwear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.

I don't believe they have a separate mission/vision statement for the Ray-Ban division...I couldn't find it in the business database I have access to at work. Keep in mind that this is an Italian company...the business culture there is somewhat different from the US...they may not be so fired up about writing a mission statement for every possible division of the company!

Answer 2

Opsm Ray Bans

Answer 3

Vision statement; no one shall guide my life except me or unless I give them permission to do so. Mission statement. follow my gut instinct in all things, especially in whether or not someone i am talking to has knowledge i should pay attention to. this is only a small aspect of my overarching vision statement and mission statement as you put it. i suggest it in this answer as advice on how to live. after all what is a good vision statement but that which you decide for yourself. of course you believe that their is knowledge on this site and so you ask for vision statements and mission statements. of course the best advice i know is to search for the truths within the advice given. the advice itself is flawed and should be ignored even this advice.

Answer 4

Try this one, one of my favorite site.

Answer 5

Ray-Ban is a brand owned by Luxottica Group ((talian) but with offices in the US (Port Washington, NY)


The Ray-Ban brand debuted in 1937 with the Aviator style created for U.S.A.F. pilots and was added to Luxottica Group's brand portfolio in 1999.
Worn by countless movie and show business celebrities since day one, Ray-Ban’s styles are sunglasses par excellence and by far the best-selling sunglasses in the world.
Characterized by high quality lenses and materials as well as cleancut, never excessive design and style, these sunglasses are suited to the different facial features of people all over the world.

MISSION STATEMENT:
We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sunwear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.

Our eyewear and our collections are the result of a continuous research and development process, aiming at anticipating and interpreting the needs, wishes and aspirations of people around the world.

Our technical and manufacturing expertise, a result of 40 years of experience and our commitment, allow us to reach high quality standards.

VALUE STATEMENT
Our business is based on a continuous innovation of our manufacturing technologies, the research of style and design, the analysis of the evolution of people's lifestyles, and the interpretation of fashion trends.

Our widespread distribution network and our sales chains have been organized to offer a high-quality before and after-sales service, at all times and anywhere. A service that is homogeneous, yet non standardized, because it is designed and suited to meet the specific local needs.

That’s why millions of consumers in 130 countries in all five continents have chosen, and keep choosing us.

Luxottica Group is founded on the sharing and respect of certain key values:


Respect and fairness among collaborators; well-being in the work environment; the enthusiasm and engagement of everybody involved in the company's life: from personnel, to partners and up to investors.


A continuous commitment to maximize the value of each link in the business chain


Complying with the legal regulations and customs of the countries where it operates; protecting the natural and social environment; abiding by the market rules, and conducting fair relations with competitors, suppliers and customers.

Luxottica's design, manufacture and distribution activities follow these guidelines:


Ensuring always the highest product quality through a careful design; adopting innovative technologies in the manufacturing systems; defining high mechanical and technical standards; researching the best quality in the materials and components used, and carrying out stringent quality controls.


Giving constant attention to before and after-sales service, adapting the services and products as required to suit the needs and characteristics of sales points and consumers, wherever they are.


Meeting the wishes of all consumers, by analyzing their needs, tastes, and lifestyles as well as fashions, and injecting them into the style and design of our brands.

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Luxottica Group is the world’s leading designer, manufacturer and distributor of prescription frames and sunglasses in the premium and luxury segments. Its distribution network covers all of the world’s key markets both wholesale and retail. In the retail business, the Group enjoys the largest and most efficient network in the industry, with approximately 5,500 sun and optical stores worldwide.
The Group is the leading player in the retail market in North America with LensCrafters, Pearle Vision and Sunglass Hut and in Australia and New Zealand with OPSM, Laubman & Pank and Sunglass Hut. Luxottica Group is also the leader in premium and luxury optical retail in China and Hong Kong, with 276 stores.

Luxottica Group’s wholesale distribution network covers 130 countries, with direct operations in the world’s 38 most important eyewear markets.

The Group’s brand portfolio currently includes a total of 26 brands (eight house brands and 18 license brands). Luxottica Group’s house brands include Ray-Ban, the world’s best known prescription and sun brand, as well as Vogue, Persol, Arnette and Revo. License brands include Bvlgari, Chanel, Dolce & Gabbana, Donna Karan, Prada, Versace as well as Burberry and Polo Ralph Lauren (the latter two from January 2006 and 2007, respectively).

The Group’s products are designed and manufactured in six production facilities in Italy and two wholly-owned plants in China (the second started operating in early 2006).

Over the years, Luxottica Group has achieved global leadership in the eyewear industry thanks to its:

- vertically integrated design-production-distribution model, both wholesale and retail, which is unique in the sector;
- wide-reaching wholesale and retail distribution network, which maximizes the Group’s capacity to serve the market and keep distribution costs and times under tight control;
- brand portfolio, which is one of the strongest and most balanced in the industry;
- high, and continuously improving, product quality;
- production efficiency and flexibility, enabling it to rapidly address changes in the market;
- strong focus on pre and post sales services.

Competitive advantages:
Vertical integration

Vertical integration has allowed Luxottica Group to become the worldwide leader in the optical industry and to manufacture high quality eyeglasses with the lowest production costs and the highest margins.

• All significant components of the eyewear production and distribution process are managed internally:
- design
- prototype manufacturing
- product development
- production of moulds and individual parts of the frames
- production of crystal and polycarbonate lenses for sunglasses

• Worldwide distribution through an extensive distribution network, both wholesale and retail.


Efficient and flexible manufacturing facilities

Efficient and flexible manufacturing facilities allow the Group to fulfill the needs of the optical marketplace in a timely and cost-effective manner, all of which while also being able to react promptly to changing market trends.

• The Italian manufacturing facilities are ISO 9001-certified, highly automated and rank among the most efficient in the optical industry

• Each facility is tailored to a specific production technology, thereby enhancing both the productivity and quality of products and operations

• Total control over all key phases of production allows for swift improvements in the manufacturing process and research of new operating techniques, while stimulating technological development and improving quality

• To ensure product quality, each prescription frame and sunglass undergoes several stages of inspection, resulting in a return rate for defective merchandise that is below one percent

• An advanced order and inventory control system allows Luxottica Group to closely monitor inventory levels.

Broad and diversified product lines

Broad and diversified product lines has over the years allowed the Group to play a significant role in setting new trends, the most important of which was changing the consumers’ perception of eyeglasses, from merely a vision aid to a fashion accessory.

• Luxottica Group’s product lines represent one of the largest collections of frames available on the market

• Emphasis on design and continuous development of new styles to meet changing fashion trends and consumer preferences.


Strong worldwide factory direct distribution network

Strong worldwide factory direct distribution network eliminates costly steps in the distribution chain, providing customers with the absolute highest quality product at competitive prices.

• Through a unique and extremely efficient sales network, Luxottica Group distributes its products in approximately 130 countries, and operates 38 wholly- or partially-owned wholesale subsidiaries that are strategically located in major markets worldwide. In markets where the Group does not have wholesale subsidiaries, independent distributors sell Luxottica Group products.

• Each wholesale subsidiary operates its own network of sales representatives, most of whom are exclusive

• The Group’s control over the distribution network also allows it to provide superior customer service by efficiently satisfying customer preferences and requirements both prior to and following a sale.

Excellent customer service

Excellent customer service that allows the Group to meet the unique tastes and requirements of customers in different countries.

Luxottica Group offers:

• A broad array of distinct collections for each country

• A computerized ordering system to deliver frames in the shortest possible time, so that customers can more dynamically control their inventory levels.

Strong presence in the retail business

Strong presence in the retail business provides a major outlet for prescription frames and sunglasses manufactured by Luxottica Group as well as an important opportunity to interact directly with the end consumer to monitor changing fashion trends and consumer preferences.

• Through LensCrafters and Sunglass Hut International, Luxottica Group is the leader in the mid- to premium- priced categories of the North American optical retail market both in the prescription and sun segments

• OPSM stores now provide the Group with market leadership in the important Australian market, as well as a retail presence in other Southeast Asian markets

• Finally, Sunglass Hut International stores in Australia are key in the sun strategy of the Group.

Expertise in identifying, acquire and integrate complementary businesses

Expertise in identifying, acquire and integrate complementary businesses has allowed the Group to benefit from the resulting synergies while consolidating its leadership in the optical industry.