what does a hospital public relations officers (PRO)do?

Question

what is thier job ...what are the benefits to the hospital...what is the job of a PRO in a private hopital and a government hospital ...?this a project research so i need genuine ppl to give genuine answers...please kindly help...i would like a detailed description...!

Answer 1

PURPOSE AND DISTINGUISING CHARACTERISTICS

(Description of the job which distinguishes it from other job(s) in a series or family)

Incumbent is the chief administrative officer for the Utah State Hospital which provides quality impatient treatment for Utah's citizens who suffer from severe and persisitent mental illness.

EXAMPLES OF TASKS

(More specific information about the job can be found in the Purpose and Distinguishing Charactersitics. This list contains tasks that are typically associated with the job. It is not all-inclusive and may vary from position to position. Hiring agencies may, depending on the specific nature of the position, modify these tasks and/or identify additional tasks, based on a current position analysis.)

* Evaluates, plans and directs activities of the organization.
* Plans and allocates resources to ensure agency policies and state statutes are fully implemented.
* Participates in establishing direction, goals, and policies. Meets with agency managers and directors to determine needs and challenges.
* Supervises subordinate personnel including: hiring, determining workload and delegating assignments, training, monitoring and evaluating performance, and initiating corrective or disciplinary actions.
* Interprets, clarifies, explains and applies agency policy and procedures, business practices, federal or state laws and regulations, etc.
* Develops and coordinates plans and policies, resources, and mission as well as goals, vision, and expectations of agency or program; prepares and updates plans and priorities.
* Sets goals, establishes priorities, manages resources, develops concepts and approaches, reviews projects progress and results; makes management decisions.
* Ensures compliance with applicable federal and/or state laws, regulations, and/or agency rules, standards and guidelines, etc.
* Represents agency interests on key legislative issues, task forces, committees, etc., and/or draft legislation, find sponsors, propose amendments, etc.
* Ensures the proper acceptance and discharge of patients in the public mental health system.
* Other tasks as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

(This list contains KSAs that are typically associated with the job. It is not all-inclusive and may vary from position to position. Hiring agencies may, depending on the specific nature of the position, modify these KSAs and/or identify additional KSAs, based on a current position analysis.

KNOWLEDGE OF THE FOLLOWING THEORY, PRINCIPLES, PRACTICES AND/OR CONTENT:

* agency mission, goals, objectives, organization, programs, and business practices
* agency, professional and/or industry standards and practices
* applicable laws, rules, regulations and/or policies and procedures
* biological, psychological and/or social impact on health conditions
* human behavior and performance, mental processes, psychological research, or assessment, methods, and the assessment and treatment of behavioral and affective disorders
* human services licensing
* principles, theories, and practices of accreditation
* principles, theories, and practices of administrative rulemaking
* principles, theories and state/agency budget management practices
* principles, theories, and practices of conflict management
* principles, theories, and practices of emergency management, communications, planning and implementation
* principles, theories, and practices of human growth and development
* principles, theories, and practices of mental health
* principles, theories, and practices of performance management
* principles, theories, and practices of personnel/human resource management
* principles, theories, and practices of public administration
* principles, theories, and practices of public relations
* principles, theories, and practices of safety and risk management
* principles, theories, and practices of social work
* principles, theories, and practices of the legislative process
* procurement and/or administration of contracts, grants, loans, or similar agreements

SKILLS / ABILITY TO:

* communicate information and ideas clearly, and concisely, in writing; read and understand information presented in writing
* control or direct the operation of a program or function to include the assessment of organizational needs and the measurement and assessment of ouctomes
* create, maintain and improve an organization's culture and/or climate
* determine how resources will be allocated to meet strategic goals and objectives
* develop and/or implement new policies/procedures/standards and/or rules/regulations
* establish objectives and specify the strategies and actions to achieve these objectives
* advocate and defend administration and agency policy with the news and other public media to include determining media strategy, writing press releases, and presenting information to wire services and reporters
* maintain confidentiality
* observe, measure, and evaluate outcomes against goals and objectives and direct the development and implementation of solutions and/or organizational changes
* principles theories and practices of organizational development, programs, and operations
* principles, methods and techniques of management and leadership
* speak clearly, concisely and effectively; listen to, and understand, information and ideas as presented verbally
* provide consultation and/or expert advice or testimony
* supervise others by assigning/directing work; conducting employee evaluations, staff training and development, taking appropriate disciplinary/corrective actions, making hiring/termination recommendations, etc.
* use security and/or control techniques or devices to secure people, facilities, property, supplies or equipment

OTHER REQUIREMENTS

REQUIRED EDUCATION

* BA/BS Degree in a related field of study.

OTHER REQUIREMENTS AND CHARACTERISTICS (Not position specific)

* Risks found in the typical office setting, which is adequately lighted, heated and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
* Typically, the employee may sit comfortably to perform the work. However, there may be some walking; standing; bending; carrying of light items such as papers, books, small parts; driving an automobile, etc. No special physical demands are required to perform the work.

Answer 2

Why don't you go to the source. The "job description", duties,obligation,etc will all be in there. Phone any hospital close by that has a PRO - and they will tell you! Every Hospital will have a different job description, they really will, because they are publicly funded and run by a Board of Directors. So you see, it is what they put into the job description. In most cases, a PRO keeps the peace when complaints are made about the hospitals services,billings, etc. She/he will also work at Fund Raising - promoting the benefits of that hospital and persuade companies to generously donate money. The whole job really depends in total on how much MONEY she/he can get donated! Oh and by the way, ALL the PAPERwork that goes with it. It is a very all encompassing position, and in some cases, the salary is dependant upon the performance.

Answer 3

Usually, they are a mouthpiece of the management. They cover up when a hosipital doctor has screwed up. Or they try and get as much media coverage when the hospital does something good (whether it's the aquisition of hi tech equipment or a celebrity patient). This anyway is the standard job of a PR professional. While this is ground reality, especially in India, Public Relations is a an oft abused tool and industry. If done right, it can have a very positive effect on the organization that employs it, and society at large.

Answer 4

It is a wonderful question.A student desiring that teacher should do his Home work.You have stated that you are working on a project then it is a duty of the student to go to the source and find it out himself what PRO does in the Hospital.Don't you think so dear ?