Can you name any adverts with really motivating music that have made you consider becoming a consumer of the brand?
Or any emotionally moving adverts that may have persuaded you to do something, especially because of the use of the music? (eg. public service ads).
Please also see similar question on use of silence...
2006-11-27 08:45:13 · 6 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Music is a vitally important ingredient in TV advertising. To see how cleverly it is used, record a few on video and play them over a few times. My best example is Pampers where a mother asks a baby to get up from the floor and walk over to her and father says the baby cannot move because of the nappy. The music is baby-like during this phase. The ad then cuts to the benefits of Pampers and then back to the baby who does get up and walk across the room. Almost imperceptibly, the music changes to a kind of triumphal sound. On one watching, you would be unaware of it. Only by playing the ad over can you hear the mood that is created. In answer to your other questions, try replaying and noting how many different camera set ups there were in a 15 or 30 second ad, then analyse the story being told, then listen to see how sound, including music, adds atmosphere.
2006-11-30 04:55:02 · answer #1 · answered by halifaxed 5 · 0⤊ 0⤋
Music is not a motivating factor, however, it does help with brand recognition. Music serves as an additive to help boost the effects of the visual ads. It helps set a tempo, or pace for the commercial , and get the consumer to buy in, especially if it is a song that is a popular one.
Just a thought ...
2006-11-27 08:52:12 · answer #2 · answered by John C 1 · 0⤊ 0⤋
the honda advert when the man is singin the incredible dream or something... that's cool. But i think most music in advertising just makes you sunconsiously want/ remember the product and associate with that song when you hear it playing on the radio or something
2006-11-27 08:54:31 · answer #3 · answered by Emily 3 · 1⤊ 0⤋
bear in mind, song is a sort of artwork, it creates emotions, or interacts with the emotions that we already experience, so, with the intention to make a chunk of song powerful, you may make certain that, once you play it, you experience it deeply, and the call of the piece of song could be relating to the song itself, relies upon on what it sound like, the emotions could greater healthful with it. Or, in spite of in case you're utilising some sort of titles, or maybe subtitles like, Sonata, Valse, Minuet, or maybe utilising some pace markings as your call, like Andante, Allegro, etc, you will be attentive to what's it approximately, the piece of song which you're writing additionally must replicate on your emotions, e.g, happy, unhappy, indignant, etc, and the song could sound like it, do no longer make it sound like no longer something, or against what you desire it to be. Your song will basically impact others once you experience it deeply.
2016-12-10 17:15:00 · answer #4 · answered by picart 4 · 0⤊ 0⤋
the sony advert is very good. with the Heartbeats song by that guy. i would buy a sony tv if i could
2006-11-27 08:50:40 · answer #5 · answered by benbun 3 · 1⤊ 0⤋
t mobile ad, orange ad, yes the sony one (only same as, can't afford a new telly at mo) tropicana ad (how do you like your eggs....) muller rice etc etc
2006-11-27 08:56:01 · answer #6 · answered by mishnbong 6 · 0⤊ 0⤋