What is the distinction between operational positioning and strategic positioning?

Question

The answer should be based in the field of marketing.

Answer 1

Positioning has been described as something that takes place in a prospect’s mind, a manipulation of consumer perceptions through a communications approach, to understand the target group fully.

according to one view,
positioning at a strategic level is,
as vision linking with competitive advantage, or its the kind and object.

and positioning at an operational level as a tool linking a brand to the customer through the use of communication, a way to introduce innovation into the functions.

there is an additional kind of positioning
positioning at a tactical level as a concept linking product positioning with segmentation and targeting,

hope this helps