What are mcdonalds segmentation, targeting and positioning strategy? Any insight would be a great help.
2006-11-24 05:24:43 · 7 answers · asked by Stuart P 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Children - young adults - adults - seniors
Meat eaters - vegans
Health nuts - don't care about grease ers
Overeaters - average eaters - stick figures
wealthy - average income - low income - beggars
city - country - rednecks - backwoods bucktoothers
They market to all segments
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2006-11-24 05:31:42 · answer #1 · answered by MN-Mike 4 · 0⤊ 0⤋
McDonald segments its market by using a policies of cheap price and by the characteristics of its products.
2006-11-25 05:34:39 · answer #2 · answered by gabriel s 1 · 0⤊ 0⤋
Here's some trival for you and its from the Micky Ds shareholders report...40% of McDonald's profits come from the sales of Happy Meals.
2006-11-24 05:30:23 · answer #3 · answered by Laughing Man Copycat 5 · 0⤊ 0⤋
It's all for The Children, always has been. By the time the children grow up, they're hooked.
2006-11-25 08:29:24 · answer #4 · answered by jenay672001 3 · 0⤊ 0⤋
they having their fast service for those working people. beside also come out combo set that are suitable for a family.
2006-11-24 06:31:03 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Hope here you'll find something about McDonalds
http://www.coursework4you.co.uk/sprtcasec109.htm
2006-11-24 09:57:43 · answer #6 · answered by Michael B 2 · 0⤊ 0⤋
I need some more Ramen noodles....brb
2016-03-29 07:39:50 · answer #7 · answered by ? 4 · 0⤊ 0⤋