What exactly is a 'Rumi motif' ?

Question

I first saw the phrase in reference to the beautiful pendant found at this website:

http://www.unsfinecrafts.com/store/index.php?main_page=product_info&cPath=3&products_id=44&zenid=6727d7233d8b0a8b2ebf34adc62a34eb

I've tried looking online to see just what is meant by a Rumi motif, but haven't found anything clear. Is the name derived from Rumi?

Thank you both. Dank, you must be right, as Rumi lived after the design originated...

Answer 1

I think it is the name of the style ,the composition,but the name did not derived from Rumi Take a look http://www.motiftr.com/default.asp?L=EN&mid=158
I searched and searched and finally I found it for you. I also found this, may be you take a look at it which is not interesting for me
http://www.khamush.com/
Have a good day

Answer 2

It is possible that the site you referenced related the Rumi motif to the dance of the whirling dervishes, possibly started by Rumi.

I did a little surfing but didn't, like yourself, find any clear definition.