Can you help me understand this - it's a compnay's strategy for advertising.
what are placements and tie ins?
2006-11-23 22:24:10 · 1 answers · asked by Sea Mist 3 in Arts & Humanities ➔ Other - Arts & Humanities
Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange.
See http://en.wikipedia.org/wiki/Product_placement for more
A tie-in is an authorized product that is based on an existing or upcoming media property, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are released primarily as a way of creating additional income from a property, but also as a means of promotion and increasing the public visibility and awareness of the property.
More at http://en.wikipedia.org/wiki/Tie-in
2006-11-24 07:49:51 · answer #1 · answered by F.G. 5 · 0⤊ 0⤋