who would you think would be their primary target market and who would be their secondary market
2006-11-19 14:24:14 · 4 answers · asked by Anonymous in Education & Reference ➔ Homework Help
The primary target market for Hershey Kisses? I think it would be the young adult. At that age people still eat candy and also give it away as a romantic gift. I think it especially appeals to women because we seem to love chocolate, plus it is an endorphine.
I suppose the secondary audience would be children.
2006-11-19 14:30:42 · answer #1 · answered by Tess O 2 · 1⤊ 0⤋
Since Kisses are sold in a large package (as opposed to a single candy bar), I think their primary market would be adult females who can afford to buy a whole package of candy. I definitely think their secondary market would be kids - probably young kids who would be shopping with mom.
2006-11-19 14:29:00 · answer #2 · answered by Anonymous · 1⤊ 0⤋
Oh yes, primary is for women! What do we love more than kisses and chocolate! Children would be secondary.
2006-11-19 14:34:36 · answer #3 · answered by diane_b_33594 4 · 0⤊ 0⤋
YOUNG MOTHERS WHO SHOP FOR GIFTS AND FAMILY HOLIDAYS?
KIDS
2006-11-19 14:31:53 · answer #4 · answered by lynn8953 3 · 0⤊ 0⤋