2006-11-18 17:23:38 · 0 answers · asked by darksabergirl 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
A Media Buyer's sole responsibility and/or function is to buy media space, negotiate for the same and make payments for the same. However, a Media Planner has a range of duties like selecting the media , choosing the media option or media vehicle , deciding on the channel , publication , location , timing and even scheduling of the communication. Lastly, he also deals with media buying once the plan is freezed.
2006-11-18 20:45:55 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Media Planning Vs Media Buying
2016-11-06 20:20:48 · answer #2 · answered by ? 4 · 0⤊ 0⤋
I realize this is a very old thread and that Sonika did a nice job answering the question. The only thing I want to add and emphasize, is anyone can buy advertisements online or offline. It is very easy to spend money. However, a skilled practitioner will know how to get the most bang for the buck by making very thoughtful decisions. Someone who has this ability has a combination of education and experience.
If you need this sort of service, contact a company like theWomen's Marketing Inc. to get the media buying help you need.
2014-03-07 15:29:48 · answer #3 · answered by Nora 1 · 1⤊ 0⤋
the buyer needs good negotiation and communication skills and the planner needs good statistical skill sets and ability to get along with others in a team enviornment.
2006-11-18 18:45:47 · answer #4 · answered by zune 2 · 1⤊ 0⤋
media planner will plan to buy media & media buyer will buy it
2006-11-18 18:23:41 · answer #5 · answered by suppy 2 · 1⤊ 0⤋