History of the Smoothie Industry
The juice & smoothie bar business has come a long way from it's roots in the early 90's when juice bars were located in the back of health food stores offering carrot juice, wheat germ, and chalky protein powder. Today's juice & smoothie bars are located in major commerce areas and are fun, upbeat, exciting, and alive. Back in 1999, Entrepreneur Magazine called juice & smoothie bars one of the hot new trends for the future and they were right.
Juice Club (Western US) and Smoothie King (South & Southeast) were the first companies to take the "smoothie" concept to a new level. These pioneers created an entire new segment in the food and beverage industry as they started opening multiple locations serving an array of Blended to Order Smoothies, Fresh Juices, Supplements, and Healthy Snacks. They positioned smoothies as a healthy alternative to fast food and the American people embraced them. Long lines and ringing cash registers ignited the flame that made entrepreneurs hot for the juice & smoothie industry.
In the mid 90's Juice Club changed their name to Jamba Juice and started expanding rapidly throughout the Western United States. Smoothie King was growing quickly in the South and the Southeast via franchising, and several other regional players entered the game. In 1999, Jamba Juice purchased Zuka Juice, a juice bar chain with 96 stores based in Utah. By the year 2000, both Jamba Juice and Smoothie King had approximately 300 stores and were looking to expand.
Today, the juice & smoothie industry is still growing strong. The larger players are opening more locations throughout the United States, the regional players are gaining momentum, and independent juice bars are popping up in local communities. Fusion Concepts, combining the juice & smoothie bar model with other products such as Coffee, Espresso, Salads, Soups, Wraps, Panini, or Sandwiches, looks to be the wave of the future as the juice bar industry continues to evolve.
2006-11-15 23:36:33
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answer #1
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answered by Irina C 6
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