marketing strategy for launching a savings bank account?

Question

i have an established bank and i ned to launch a new savings bank account which has several distictive features

Answer 1

You have to do penetration strategy, since the mission is present and the product is new. One way is to give existing savings bank account holders added advantage than what they already have from other banks, like service, little higher rates, easy checking facility, atm's in all localities where your customers need them etc. You can also penetrate in work places for customers with your added services.

Answer 2

Check out this free Sales and Marketing Help website.
( http://www.salesandmarketinghelp.com )
It has everything you need th know.

Good Luck

Answer 3

I dunno much about marketing in banking, but from what I see FREE FREE FREE always does the trick I mean just look at Wamu.