2006-11-14 01:07:54 · 11 answers · asked by Anonymous in Cars & Transportation ➔ Car Makes ➔ Lexus
It is a genuine quiz question. The one with the correct answer gets 10 points.
2006-11-14 01:27:50 · update #1
Clue: L EX US
2006-11-14 01:31:55 · update #2
(L)uxury (EX)port (US)
2006-11-14 02:54:44 · answer #1 · answered by Savage 3 · 1⤊ 0⤋
In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand [3]. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember. However, some say Toyota took the name from "Luxury EXports to the United States."
The Lexus logo was developed by Molly Designs and Hunter Communications [6] [7]. The final design for the Lexus logo features a stylized “L” within an oval, and according to Toyota was rendered using a specific mathematical formula [8]. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.
2006-11-14 07:06:43 · answer #2 · answered by Jay 5 · 2⤊ 0⤋
As Toyota saw its market in the U.S. being potentially threatened by Mercedes and BMW moving down in price points with cars such as the C-Class and 3 Series, Toyota executives compiled a team to develop a high end Toyota to help protect and grow share in an expanding entry level luxury market. The team s mission was to create a luxury edition for export to the U.S. They decided to incorporate this into the name, and so Luxury Edition for eXport to the United States became "LEXUS".
2015-07-23 12:57:36 · answer #3 · answered by Sparty Rob 1 · 0⤊ 0⤋
Lexus is a randomly generated name by a computer, which was found by the Toyota's engineers and their advertising company jointly, in 1989 when they were researching their Top Secret Project, now known as the LS430
2006-11-14 22:39:30 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Some genius at Toyota invented it. Interesting they were sued by Lexis the legal database people unsuccessfully when they started up
2006-11-14 01:10:30 · answer #5 · answered by Anonymous · 0⤊ 0⤋
The name is based off of the German word 'luxus' which means luxury in English. Then they replaced the first u in luxus to an e to represente eliteness.
2006-11-15 16:30:21 · answer #6 · answered by Anonymous · 0⤊ 1⤋
It's Japanese for expensive Toyota.
2006-11-14 01:16:54 · answer #7 · answered by Anonymous · 2⤊ 0⤋
i think it got its from the maker,lexus tick.
2006-11-16 18:16:44 · answer #8 · answered by mamat 2 · 0⤊ 1⤋
it came from luxury and elegance and i think luxury exports to the US
2006-11-15 09:19:45 · answer #9 · answered by James H 1 · 0⤊ 1⤋
it was a japanese hooker.
2006-11-16 06:41:17 · answer #10 · answered by Anonymous · 0⤊ 1⤋