What "outs-and-abouts" mean in:?

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What "outs-and-abouts" mean in:?

Jason Jiang's Focus Media has thrived by helping advertisers to reach China's outs-and-abouts.

2006-11-13 02:23:57 · 1 answers · asked by pipithecatdx 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing

1 answers

"Out and about" is a cliche that means that you are not at home and are some where wandering around town. The PR-firm who wrote this copy added an "s" to coin the phrase into a noun - basically trying to be cute and casual.

2006-11-13 02:29:12 · answer #1 · answered by csanda 6 · 0⤊ 0⤋