In every way they can, quite frankly. First, they make the assumption that you are going to buy at least one of the type of product they sell, and so all they have to do is convince you to buy their brand. This is getting the first assumption past you: you will buy a CD player or whatever. Then the assumption that you can choose the brand you buy on the basis of information spoon-fed by the manufacturers of the products gets buy you, just as quickly. That is, you don't really need to know the details of the products and how they differ one from another, and shopping for a whole lot of different suppliers in order to compare prices is too much bother, so not only have they got all those things buy you, they have you convinced that you can choose a brand and a style and all the details, including possibly the retail vendor, on the basis of "what the cool people do."
They get an awful lot past you if you pay any attention to them at all. So learn to look past the advertisements to the facts about every purchase you contemplate, and do not assume you must purchase everything you think might be pleasing "if you could afford it." Like my friend who uses the standard line "I'm going to save up my money and . . . " which equals "that's something I want." The money gets spent, not saved.
2006-11-08 03:12:18
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answer #1
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answered by auntb93again 7
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Ads lure us with unrealistic promises of what we will look like, be like, and have, if we will only buy their products.
There is a whole psychology to advertising.
2006-11-08 19:54:51
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answer #2
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answered by woman of faith 5
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By making us think we will become the person we want to be, by using a certain product.
2006-11-08 11:05:59
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answer #3
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answered by Kacky 7
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