What is the best integrated brand management agency?

Answer 1

I think Interbrand http://www.interbrand.com and Brandflow http://www.brandflow.at or BBDO http://www.bbdo.de are the best companies.

Answer 2

There are none. They all pretend to be, but basically the advertising world is fragmented into more parts than you can count. The huge international networks offer all a full range of marketing services, from brand advertising to direct marketing to internet, but in every case those services are offered by separate specialist agencies under the same umbrella, and they're too busy fighting for the whole ad budget to work together effectively.

The brand agencies claim that without their service, the brand won't stand for anything and often end up running their tv spots online and calling it integrated.
In direct marketing (often now called CRM for customer relationship management) they claim only theur tried and true (read 100 years old) methods generate responses where brand advertising is unaccountable.
Finally, the web people act as if they just discovered advertising and insist that only the web works, and any other media is a dinosaur that no one uses.

Answer 3

the hot shop is Swivel Media :)