2006-11-05 06:34:22 · 13 answers · asked by porker animal 2 in Food & Drink ➔ Other - Food & Drink
In 1990, Mars standardized many of its global brand names, and the name was changed to Snickers.
2006-11-05 06:44:56 · answer #1 · answered by brownsuga 4 · 0⤊ 0⤋
Why isn't the London marathon called The London Snickers
2006-11-05 06:41:33 · answer #2 · answered by Warlock Fiend 4 · 1⤊ 1⤋
Snickers is the international name, it was called marathon here in the Uk but was changed in the early eigthies.
2006-11-05 08:33:41 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Because the UK, as in so many things, had a different name for the same thing that was being sold in the rest of the world, Snickers = Marathon, Jif = Cif. Oil of Ulay,= Oil of Olay. it was changed to fit in with how it was sold the rest of the world, made it easier for adverts as well.
2006-11-05 06:45:32 · answer #4 · answered by mike-from-spain 6 · 0⤊ 0⤋
This Site Might Help You.
RE:
why did the marathon chocolate bar get changed to snickers.........................?
2015-08-13 13:59:25 · answer #5 · answered by Anonymous · 0⤊ 0⤋
To save money, in the rest of the EU it was called snickers, in the UK it was marathon, it was standardised to reduce packaging costs.
2006-11-05 06:44:21 · answer #6 · answered by thecoldvoiceofreason 6 · 1⤊ 0⤋
i dont no why did the marathon chocalate bar get changed to snickers
2006-11-05 06:36:46 · answer #7 · answered by dave 2 · 0⤊ 0⤋
Marathon is a little too classical for the US market.
2006-11-05 06:42:51 · answer #8 · answered by Anonymous · 0⤊ 0⤋
In simple globalisation.
Making the name the same in the EU, The States and the UK.
2006-11-05 09:57:35 · answer #9 · answered by suzy c 5 · 0⤊ 0⤋
probably for the same reason that Opal Fruits became Starburst.
2006-11-05 06:36:42 · answer #10 · answered by kerrie h 3 · 0⤊ 0⤋