2006-11-02 04:25:31 · 1 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Corporate partnership is the alliance of 2 firms, can be competing with each other, complimenting each other or working in different industries. The partnership is based on each firm's equity share in the join venture. A great example is the corporate partnership between Ericcson and Sony to form Sony Ericsson mobile phones.
Co-Branding is usually associated with promotions. Buy a detergent and get a free shampoo. 1 promotion budget, 2 logos. Credit cards are also heavy on the co-branding. Visa for example with air france, both companies benefit from it. If you use your visa, you get air miles, which you use on air france it is advertising for both companies.
2006-11-05 22:37:14 · answer #1 · answered by fozio 6 · 0⤊ 0⤋