What challenges do businesses face selling products & services to older consumers?

Answer 1

What are older consumer? I'm assuming you mean retirees-- 60+ crowd.

Complexity of the product - is it too hard to figure out

Cultural/social factors - e.g. how many older consumers will use an IPOD or even CD's. Some do, some don't

Price - many older folks are on fixed incomes or may not want to pay a premium for certain products.

Answer 2

Is this a 65 plus market?

Price is a concern -- They are on limited budgets.

Product complexity -- Older people don't respond well to technically advanced products.

Advertising -- reaching elderly people is extremely hard because they don't access the same types of media that younger generations do.

Answer 3

1) We do not understand the need for it. We are comfortable.
2) We already have 2 of them accumulated through the years.
3) We are likely not to understand the directions on how to use it or assemble it.
4) We don't have any space for it.
5) We are not interested in a sexually alluring person trying to catch our attention on tv to sell it to us.
6) We don't need to catch with the neighbors or attract anyone.

Answer 4

The product and the after sales service must be honest.

Answer 5

They tend to be brand-loyal and resistant to change. Also may not be interested in the latest gadgets. Often more interested in quality and reliability than younger people. They appreciate service...

Answer 6

they've been around the block once or twice so the BS line doesn't generally work!

Answer 7

older people dont trust there own cat! let alone business people.

Answer 8

they may try to bargain with you