I would like a few suggestions on ways to advertise my future Infant and Toddler Apparel website. The site will sell apparel(new&used), accessories, and educational items.
I have decided to use mailers, a flyer(lower price than ad) in the local newspaper, pay per click programs and myspace and 360 groups. What other options can I consider, that would attract parents?
THANX!!!
2006-10-30 12:26:07 · 5 answers · asked by lalala 4 in Pregnancy & Parenting ➔ Parenting
Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it's easier said than done.
You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
2006-11-01 06:21:03 · answer #1 · answered by imisidro 7 · 0⤊ 1⤋
Well I'm not sure if this is illegal or not ethical or something... lol.
However you could put fliers on peoples cars that are at the OBGYN! Although you may end up offending someone suffering from infertility or a miscarriage.
Sounds to me like you have a good marketing campaign set up already though!
Best of Luck in your new business venture!
2006-10-30 12:39:11 · answer #2 · answered by I Ain't Your Momma 5 · 0⤊ 0⤋
Yeah, eBay is your best bet... auction some stuff there and have a link to your site with the website name. Keep using your company name in your auction.
Do some "buy it now" auctions... which are just a fixed price. Those are the people that will be buying at your website.
As far as the obgyn flyers...Pediatrician parking lots instead.
2006-10-30 14:29:56 · answer #3 · answered by Raylene G. 4 · 0⤊ 0⤋
If you have some time you might want to try and read this book that i bought, its called Buzzmarketing by Mark Hughes, its really good and it tells you that advertising isnt a big thing the goal is to get people talking about your products and it tells you how to do it, its very good, check it out
2016-03-19 01:53:39 · answer #4 · answered by Anonymous · 0⤊ 0⤋
what about listing on ebay. They have buy it now options for new and used stuff too.
2006-10-30 13:24:01 · answer #5 · answered by deedee 2 · 0⤊ 0⤋
Well, I think you can place a bulletin on babycenter.com, but you have to join
2006-10-30 14:28:43 · answer #6 · answered by fourcheeks4 5 · 0⤊ 0⤋