The Origins of the SONY Brand. The Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning sound, with "SONNY," denoting small size, or a youthful boy
The original name wasTokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also known as Totsuko.
2006-10-30 10:17:15
·
answer #1
·
answered by Anonymous
·
0⤊
1⤋
Radio Detection And Ranging
2016-05-22 12:59:44
·
answer #2
·
answered by Anonymous
·
0⤊
0⤋
The Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning sound.
2006-10-30 10:02:55
·
answer #3
·
answered by «Dave» 4
·
0⤊
0⤋
Stupid Onions Never Yawn
2006-10-30 10:05:04
·
answer #4
·
answered by dunc 3
·
1⤊
0⤋
According to Ask Jeeves it's - 'Standard Oil of New York' but i'm not so sure!
2006-10-30 10:02:48
·
answer #5
·
answered by Anonymous
·
1⤊
0⤋
Could it be the last name of the founder?
2006-10-30 10:01:37
·
answer #6
·
answered by appletini7 4
·
0⤊
0⤋
The original company was called Tokyo Tsushin Kenkyujo, founded in 1946.
Morita was planning a trip to the U.S. and Canada in March of that year to conduct market surveys and business discussions. He was to take the new radio as a sample. Before he left on this second trip to North America, they decided to label all Totsuko products with the Sony brand name. As Ibuka, Morita, Iwama and Higuchi visited the U.S. with increasing frequency, one subject kept coming up. Americans could not pronounce either Tokyo Tsushin Kogyo or Totsuko. It was no use pushing a product with an unpronounceable name. The problem had bothered them for some time, and if they were going to change their company name they wanted to be sure they made the right choice. They wanted a simple name that was easy to read, remember and pronounce in any language.
A two-letter name would be the simplest, but in the Romanized alphabet this was next to impossible. Three letters then. But there were many three-letter company names already, such as RCA, NBC, CBS and NHK. This could become confusing. They thought of taking the initials of Tokyo Tsushin Kogyo and calling themselves TTK, but that was too similar to the TKK adopted by railway companyTokyo Kyuko. That left the possibility of using four letters, and here they tried all sorts of combinations. The crux of the problem was pronounceability. When Ibuka went to the U.S. he was called "I-byu-ka." The makers of Nikon cameras were known to most Americans as "Nigh-kon." Americans visiting Japan would ask in vain for "Nigh-kons," whereas in Japan there were nothing but "Nee-kons."
"Sony" was the name they arrived at by this process. It crossed the Latin word sonus, from which "sound" and "sonic" are derived, with the English diminutive "sonny,v suggesting, they hoped, a fledgling company o f young people who made up for in energy what they lacked in size.
So now they had their trade name.
January 1958 signaled a new departure for Totsuko as it adopted "Sony" as its corporate name.
The question of whether to make the brand and company names the same had long been debated. Three years had passed since the Sony label was first applied on Totsuko products --- a time lapse suggesting that a great deal of careful thought had been given to the change.
It was certainly an innovative step. At the time it was highly unusual for a Japanese company to spell its name in Roman letters (or, as when "Sony" is written in Japanese, in phonetic script rather than Chinese characters). In those days IBM (International Business Machines), NCR (National Cash Register), and RCA (Radio Corporation of America) existed, but the initials IBM, NCR, and RCA had no status other than as abbreviations.
"It'll enable us to expand worldwide," Morita would say when asked by both insiders and outsiders about the reason for the change. "That's why we're going through the trouble of making ourselves the Sony Corporation." This was the crux of the matter as far as Morita was concerned
This question of name recognition troubled Ibuka and Morita more than anyone. They knew "Tokyo Tsushin Kogyo" was not readily understood overseas. In the past they had tried translating the name as Tokyo Teletech or Tokyo Telecommunications, but this did not solve the problem of pronouncing "Totsuko," nor did the name indicate what the company did. In Japan the existing name was working just fine. And the company had made its mark as a leading manufacturer of tape recorders, accounting for 90% of Japan's total production in terms of value.
And even after the brand name Sony came into use, the company was commonly known as "Totsuko, makers of Sony." The company still felt a certain pride and fondness for the name they had labored to build.
" It'll enable us to expand worldwide," Morita would say when asked by both insiders and outsiders about the reason for the change. "That's why we're going through the trouble of making ourselves the Sony Corporation." This was the crux of the matter as far as Morita was concerned.
Some suggested "What about Sony Electronic Industries, or something with 'electric' in it?" Morita was firm. They would stick with Sony Corporation. He was against including any form of "electric" in the name. Since its inception, Totsuko had developed a succession of different products --- tape recorders, transistors, transistor radios --- and they could very well branch out in some new direction again. It might not be electric-related at all. It could be planes or cars. In fact, no one --- not even Ibuka or Morita --- could define the company's sphere, or predict what they might be making in a couple of years' time. In view of the company's nature, Morita was no doubt correct in insisting on flexibility. Both Chairman Bandai and President Ibuka gave their approval.
2006-10-30 10:19:34
·
answer #7
·
answered by Charles 2
·
2⤊
1⤋
Some
One
Not
You
2006-11-02 22:03:04
·
answer #8
·
answered by Amanda K 7
·
0⤊
0⤋
well I believe its the name of the company and really doesn't stand for anything.
2006-10-30 10:00:27
·
answer #9
·
answered by wolf1 3
·
0⤊
0⤋
i think its the words from sound and sonic
2006-10-30 23:57:48
·
answer #10
·
answered by Ricky S 2
·
0⤊
0⤋