THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers.
Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.
Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).
Need :
we need it so we will not be misled by producers,it explains if what we buy is worth to our money..and not harmful to us and to environment .
Many people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required.
2006-10-27 07:34:03
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answer #1
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answered by Anonymous
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The main purpose n aim of consumer awareness is:
that consumer's r not exploited.
second is the shopkeeper's or manufacturer do not mislead the consumers.
2006-10-27 03:51:58
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answer #2
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answered by anu 1
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The purpose is to find the product and the aims is to find the 'right' product in a market.
2006-10-27 15:42:13
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answer #3
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answered by ECQC 3
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To allow consumers to make informed choices on the products they wish to purchase.
2006-10-27 01:35:47
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answer #4
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answered by Gigi 4
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to assure that the consumer is aware, just as it states and implies. do we have a problem with comprehension !, or just too young to understand yet !
2006-10-27 00:12:04
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answer #5
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answered by grim_reaper_69 3
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Due to customer awareness ,we can stop tragedies s.t.entrapping of peoples in different troubles .They can protect themselves from thieves& on internet from hackers
2006-10-28 01:05:45
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answer #6
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answered by Murthi. 1
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