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9 answers

Silly question... It is like asking how long is a bit of string... Best place to start though is to find the book 'Principles in Marketing'... Be warned it is huge...

2006-10-26 22:08:06 · answer #1 · answered by Anonymous · 0 0

Indeed, is this an assigment for your university?

The only thing that I can think of right now is the following:
"Marketing exists to find out about the needs that people have and ways of saturating these needs."

This is the first thing anyone learns when studying marketing.

Try searching "marketing concepts" or simply "marketing" on a search engine! It is certain that you will find lots of interesting stuff!

2006-10-26 21:11:39 · answer #2 · answered by Macgyver 1 · 0 0

Marketing consistsof the strategies that underpin sales. For example the decision to have a real shop on the High Streeet or a virual shop on the internet. Giving incentives to buyers e.g. BOGOF. How the product is described - exclusive - limited edition. How the benfits are sold - its cheap or it will make you irresistable. Who are the target cusomers - men, women childen etc? Will the product be adverised? & how?

2006-10-27 14:50:48 · answer #3 · answered by Frank M 3 · 0 0

Thats a very broad question.

Are you referring to online world or offline world?

There is a difference in "concept"

Online you should leverage the core of the net which is networking. And "think outside the box" and then apply a concept to your particualt situation.

What you want to do online is create a "viral" campaign that leverages networking.

A great example of this "concept" can be found at a site I recenty came across called http://www.BizFriendz.com

2006-10-26 19:57:22 · answer #4 · answered by CreditScoreBooster 2 · 0 0

Marketing concepts are too broad to be discribed here. I can only say, one have to be flexible in marketing. You won't know and cannot choose what customers you wanna serve.

It's like if they want, they want. There's nothing much you can do if they don't want.

Things learned in schools are widely used. That means they are nor practical. You will understand these if you have the sales blood in you. Hope you understand what I mean. http://xtra.income.googlepages.com/word-of-mouth-marketing
To all your success!

2006-10-27 06:02:07 · answer #5 · answered by Adsense$Profits? 3 · 1 0

Marketing concept: evolution of marketing, business orientations, societal issues and emergent philosophies, customer and competitor orientation, efficiency and effectiveness, limitations of the marketing concept.

2006-10-27 10:20:08 · answer #6 · answered by need to know 2 · 0 0

From someone who's been in advertising since before you were born, I can state categorically that your question is a)uninformed, b)unanswerable, c)absurd, d)stupid.

The professor who asked is belongs in academia.

2006-10-26 22:19:03 · answer #7 · answered by wineboy 5 · 0 0

Lol looking forward to these pretentious answers, cos there's no such thing just all bs!

2006-10-26 15:59:24 · answer #8 · answered by Anonymous · 0 0

I take it this is your assignment for college?

2006-10-26 19:19:56 · answer #9 · answered by Jo Maxi 2 · 0 0

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