I am looking for a summary of the
- key principles of marketing
2006-10-23 01:55:07 · 9 answers · asked by Chani 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Thanks for the responses so far this has been most helpful.
I will be looking at this issue from the aspect of the small to meduim business who does not necessarily have a marketing department.
Issues that they may also encounter when trying to market a product.
2006-10-23 07:20:52 · update #1
"Principles of Marketing" - Kotler, P., Armstrong, G., Saunders, J. and Wong, V.
The four Ps are:
Product: 'The Product management and Product marketing aspects of marketing' deal with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing: This refers to the process of setting a price for a product, including discounts.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.
Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to “where” a product or service is sold, e.g. in which geographic region or industry, to which segment (young adults, families, business people, women, men, etc.).
Source: Wikepdia
Easy to remember: Product, Price, Place, Promotion
2006-10-23 05:02:02 · answer #1 · answered by Anonymous · 0⤊ 0⤋
The 3 Ps
Product
People
Placement
2006-10-23 08:59:57 · answer #2 · answered by nert 4 · 0⤊ 0⤋
Hello Trish,
Your question is a broad one, but however i will give you an overview...
Marketing revolves around identifying customer needs and satifying them. Rather than just trying to sell a product, you try to identify how best the product can serve the customer.
Once the needs are identified, you then use suitable media to reach the right customer and announce the product's benefits.
2006-10-23 10:48:50 · answer #3 · answered by S U P R A M 1 · 0⤊ 0⤋
This is basically a marketing 101 question. The principles of marketing revolve around micro and macro economics. Supply and demand.
2006-10-23 11:38:22 · answer #4 · answered by steve s 3 · 0⤊ 0⤋
A growing number of P's!
Product, Price, Place, Promotion, People, Process and Physical Evidence. Read more about 7 P's in the CIM PDF fact-file:
http://www.cim.co.uk/mediastore/FactFiles/Factifile7ps.pdf
Maybe of interest - best of luck
2006-10-23 10:45:20 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Ever thought of using email marketing?
2006-10-23 09:15:56 · answer #6 · answered by Chianti Man 4 · 0⤊ 0⤋
the product you are marketing should be of good quality and
the company should be relaiable if you want after sale service
2006-10-23 12:22:30 · answer #7 · answered by Hari g 2 · 0⤊ 0⤋
4 p's
people
promotion
place
product
2006-10-23 09:30:51 · answer #8 · answered by realdan 3 · 0⤊ 0⤋
make money
2006-10-23 08:56:56 · answer #9 · answered by rose_merrick 7 · 0⤊ 0⤋