So they give the exact same product a different name for marketing to a different demographic?
2006-10-21 23:09:53 · 9 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Sony also owns and sells low-price electronic items under the AIWA brand.
2006-10-22 16:19:47 · answer #1 · answered by Xcentric 1 · 0⤊ 0⤋
Miller Hi Life and Red Bull. Same beer, different marketing strategy and price.
2014-05-06 23:27:30 · answer #2 · answered by Beige Almighty - Goddess of Nada 5 · 0⤊ 1⤋
PepsiCo has the Pepsi range of softdrinks, Frito-Lay range of chips; also owns Quaker Foods.
For the exact same product....don't know if its exactly the same but P&G has Ariel and Tide detergents sold at different price levels.
Beers are marketed differently in different countries - while they may be considered a regular brand in their home country, they're often sold as premium brands abroad.
2006-10-21 23:21:37 · answer #3 · answered by Peace 3 · 0⤊ 0⤋
L'Oreal is one of such a name -
it has the following brands under the banner
- L'Oreal Paris
- Garnier
- Maybelline NY
- Softsheen.Carson
- CCB Paris
- L'Oreal Professionnel
- Kerastase
- Redken
- Matrix
- Lancome
- Biotherm
- Helena Rubinstein
- Kiehl's
- Shu Uemura
- Giorgio Armani
- Ralph Lauren
- Cacharel
- Viktor & Rolf
- Vichy
- La Roche-Posay
- Inneov
- SkinCeuticals
2006-10-21 23:40:15 · answer #4 · answered by Sanghrajka 2 · 0⤊ 0⤋
Teen Spirit is an anti-perspirant/deodorant sold by Colgate-Palmolive. Teen Spirit Stick is offered in four fragrances: Sweet Strawberry, Cool Coconut, Berry Blossom, and Shower Fresh.
Speed Stick is a brand of deodorant/antiperspirant that, as the name suggests, comes in stick form. Speed Sticks can be a white, paste-like substance or clear gel. The product is owned by its parent company, Colgate-Palmolive. It is sometimes known as "Mennen Speed Stick."
2006-10-21 23:15:23 · answer #5 · answered by Lady_Lavinia 3 · 0⤊ 0⤋
In order to target to different audiences. A good example of this is pregnancy tests. You will find them in in two different boxes, but they are exactly the same and made by the same company. One is aimed at birth control (plain box) and the other is made for parents trying to conceive (this one will typically have a baby on it). Coupons are another example.
2016-05-21 21:58:00 · answer #6 · answered by ? 4 · 0⤊ 0⤋
Any number of food items are marketed in that manner including all "generic" brands.
2006-10-21 23:15:23 · answer #7 · answered by Capt 5 · 0⤊ 0⤋
Hellmans/Best Foods
2006-10-21 23:17:18 · answer #8 · answered by grahamma 6 · 0⤊ 0⤋
That would have to be just about all of your store brands.
2006-10-21 23:17:31 · answer #9 · answered by Anonymous · 0⤊ 0⤋