Where are the best places to advertise a new cologne/perfume?

Question

For example, tv advert, billboard, etc. This is for a school project so please help if you can!

Answer 1

First of all you should be aware of your market which adores your product. Say something like business executive class, teenagers, people between certain age group etc;. Marketers call them life style segments, demographic segments etc; segmentation per se. Then you check out which media or magazine is best used or excurted by the niche or cluster or group. Advertise in that medium.
For example cologne spray, it is something people use after bath. It is cheaper than normal perfume. So advertise in areas where lot of labor class people live who work hard and then take bath to freshen up. Or in magazines that they read. Or in tv on the Baywatch show where beach bathing is the theme. Usually you cannot do it offhand like this. Lot of statistical and research go into selecting media for advertisement. I gave you an idea where the researchers look into as a first pass attempt.

Answer 2

That depends on your target market.

Magazine inserts
Mass mailers
Yourself (the best advertisement of all)
Places around public transportation
Demonstrator with a good marketing gimmick

Answer 3

Okay you can advertise it in a mall selling samples of the perfume
or you can do in your school giving samples too. you can make tv ads or put it in the news paper

Answer 4

billboard is limited...if the person doesn't glance at it then it's a wasted opportunity...i would go the magazine route or tv

Answer 5

Grocery stores, women's magazines, and ads on shows women watch like Grey's Anatomy.

Answer 6

city buses...huge ads that people see walking down the street

magazines (you even get a sample!)

tv.......repetitive visuals

i wouldn't suggest radio...


remeber though...always use sex appeal because well, sex sells

Answer 7

Malls. Printed ADS and give it to people.