Consider label, text, manufacturer, color/shape, advertisements, etc.
2006-10-20 08:48:56 · 2 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
First of all the name & the label both differentiate the product in terms of origin. Most bottled water manufacturer get their water from deep wells, Ice mountain get it from far away glaciers untouched by man. This makes it sound more pure and healthy.
Ice montain is designed to appeal to midwest consumers and that is why it has an extra natural and conservative look in terms of bottle shape and label design.
Ice montain shares a lot with Perrier, they both belong to Nestle but have different geographic targeting.
2006-10-22 13:27:36 · answer #1 · answered by fozio 6 · 0⤊ 0⤋
Plastic is going out of trend or hadn't you heard! It takes gas to make plastic bottles! No i do no longer purchase bottled water - I somewhat have a water softener and take a drink with me when I go away the residing house. In different words - I drink water from the tap - and this is delicious! CJ
2016-12-05 01:20:30 · answer #2 · answered by ? 4 · 0⤊ 0⤋