How do we brand Museums-- say British Museum?

Answer 1

Museum branding covers everything that it represents to the public -- from the collection itself, their exhibitions, membership, the board, museum store, education department and even volunteers. These factors shape the museum's identity and its brand -- and ultimately its success.

I suggest reading the book "Museum Branding — How to create and maintain image, loyalty and support" by Margot Wallace http://www.museumbranding.com/index.php/information/book/ for an excellent discussion on how to brand museums.