2006-10-16 11:38:25 · 8 answers · asked by siinoclco1 1 in Food & Drink ➔ Non-Alcoholic Drinks
"Branding News brief: Rubicon launches Sensory Straw
Marketing 25 Aug 2004 00:00
Rubicon, the exotic juice brand, is launching a Sensory Straw, which has four small holes rather than one large one, an innovation said to improve the drinking experience. It will be available on 288ml cartons from October." ~brancrepublic.co.uk (link below)
"Bright Spark
(25 August 2004 15:12)
What: Sensory straw - we've had the next generation of mobile phones, now it's time for the next generation of straws.
Why: Exotic juice supplier (no, it's not rude) Rubicon has invented a new style of straw that places liquid at the back of the tongue away from the "sweet" taste-buds and on to the area best suited to pick up bitter tastes. The straw has a flat top and four small holes, which allow the liquid to flow in multiple directions, drenching the tongue and stimulating all the taste-buds, for a fuller burst of flavour.
Good for: Juicier juice.
Bad for: Your teeth.
Source: CatererSearch" ~caterersearch.com (link below)
MORE LINKS BELOW:
2006-10-16 11:48:47 · answer #1 · answered by Temperance 4 · 0⤊ 0⤋
Hi Siinocolo1. A dodgy bulk order from china caused this dreadfull mistake! the straw should be hole free and stand erect and proud.
On a serious note, there are many similar types of Straws with holes. Rubicon claim to have devised a revolutionary straw, which enhances the flavour by causing more of the beverage to make contact with the taste buds at the back of the tongue. I suppose the proof is in the drinking! Kind regards. DR.DS
2006-10-16 20:16:37 · answer #2 · answered by DRDS 2 · 0⤊ 0⤋
because they say it enchances the flavour. thats why anyone else please answer i think i got told that because its just an answer to shut everyone up
Bright Spark
(25 August 2004 15:12)
What: Sensory straw - we've had the next generation of mobile phones, now it's time for the next generation of straws.
Why: Exotic juice supplier (no, it's not rude) Rubicon has invented a new style of straw that places liquid at the back of the tongue away from the "sweet" taste-buds and on to the area best suited to pick up bitter tastes. The straw has a flat top and four small holes, which allow the liquid to flow in multiple directions, drenching the tongue and stimulating all the taste-buds, for a fuller burst of flavour
there we go i was right
2006-10-16 18:50:43 · answer #3 · answered by simone m 1 · 0⤊ 0⤋
They also sell it in cans. I like the guava flavour.
I don't have any idea why the straw should have holes in - surely that would stop it working?
I would just buy it in cans.
2006-10-16 18:50:55 · answer #4 · answered by monkeymanelvis 7 · 0⤊ 0⤋
I believe it is to allow air in with the drink to enhance the flavour, as wine buffs do when they take a swig and then breath in through the wine
2006-10-16 18:46:34 · answer #5 · answered by R Mutt 3 · 0⤊ 0⤋
Have you thought of ringing/writing/emailing rubicon to ask?
2006-10-16 18:45:57 · answer #6 · answered by bumbleboi 6 · 0⤊ 0⤋
i never knew you could get in it in cartoon, they are only available in cans here. why dont you write and ask them?
2006-10-19 06:13:25 · answer #7 · answered by Anonymous · 0⤊ 0⤋
dunno
2006-10-20 09:40:27 · answer #8 · answered by The Boss 2 · 0⤊ 0⤋