Sound marketing is critical to the success of every organization?

Answer 1

There are different kinds of marketing for different kinds of organisations. Some organisations deal with products that consumers can touch, hold and ...well, consume. Other organisations need to reach people for different purposes, and the very life of the organisations depends on the efficacy of its marketing.

For example, take a charitable organisation that collects money and distributes services to the needy. Without marketing, there would be no donations and no services to provide. Even churches must market to service. Inside a large company, different departments often have to market their services internally to keep a steady workflow and maintain their existence. I worked in a couple of internal video departments for very big companies and it was always part of the job to let the company know what we did and how we did it. Without doing this, there would have been no work coming in and the company would have spent more money hiring outside professionals when there was already an inside staff to handle the work.

Marketing comes in many forms and much of it has nothing to do with selling products and services to consumers. Although that is certainly marketing, too.

Answer 2

Marketing is one of the many critical components to make a company successful. Corporate governance, Human Resource, Production, Logistics are equally important.

Answer 3

The customer ain't going to know about you and/or your product/services without marketing. However it is more complicated than this short question e.g is it pull or pull i.e do you need some one to "shove" the product. If you do, you need incentive structures, competition amongst the sales force, recognition of a non financial nature etc. If you neeed to pull the customer, you need undersatnding of psychology. Subliminal advertising, shelf location, colour and smell etc, etc.