Someone gave me this question and just wanted other people's opinion on what they would put and why.
5. The XKL Company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, it should adopt which of the following philosophies?
a. The customer is always right
b. Making money is our business
c. Sell, sell, sell
d. Keep prices low
e. Focus on today
Which one would you put and why
2006-10-14 15:22:17 · 4 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Anymore opinions?
2006-10-15 08:53:02 · update #1
I'm sure that your teacher/professor gave you the question. Next time, don't put the '5' at the beginning of the question. It's a dead giveaway.
A. focuses on customer service. NO
B. on profitability, NO
C. on sales, maybe.
D. on market penetration, maybe
E. on short term strategy, NO.
I'd opt for C, it's the only one that deals with getting the product into the customers hands.
2006-10-14 15:39:19 · answer #1 · answered by SPLATT 7 · 1⤊ 0⤋
Incorporate a little of each. The customer should be heard. Of course making money is important. Selling is our business. Keeping prices low is smart. Focus on today and tomorrow.
2006-10-14 22:25:13 · answer #2 · answered by Arua 2 · 0⤊ 0⤋
Marketing is people defined and driven.
Keeping prices low does nothing unless there is a customer.
Focus/today - ditto.
Making money - go for it, but that could be investing to counterfeiting.
Sell, sell, sell - groovy, but you're not going to sell anything w/o the customer
CUSTOMERS!
2006-10-14 22:39:08 · answer #3 · answered by Joe Cool 6 · 0⤊ 0⤋
The one that deals with marketing is "c" sell, sell, sell. The others are more philosophies.
2006-10-14 22:48:48 · answer #4 · answered by Anonymous · 0⤊ 0⤋