Or was it some marketing team making stuff up one day for a paycheck?
2006-10-13 09:07:00 · 6 answers · asked by as_myself 3 in Food & Drink ➔ Other - Food & Drink
From Wikipedia:
According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his creative partner Terry Heckler objected: "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo," the name of a mining camp on Mount Rainier. Combining the Moby-Dick idea with "Starbo" resulted in the company being named for the Pequod's first mate, Starbuck.[3]
The company logo is a two-tailed siren. The logo has been streamlined over the years. In the first version, the Starbucks siren had bare breasts and a fully-visible double fish tail. In the second version, her breasts were covered by hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle's Pike Place Market.
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From brandautopsy.typepad.com
The Evolution of the Starbucks Logo
The Deadprogrammer's Cafe Blog did some expert sleuthing to show the evolution of the Starbucks logo from the old school brown Nordic-inspired woodcut to the slicker, more contemporary logo we know today.
However, this logo evolution story failed to highlight the significant role the Il Giornale logo played in the evolution of the Starbucks logo. If it wasn't for the green circle-shaped Il Giornale logo, the Starbucks logo may never have become what it is today.
(Il Giornarle was the espresso café Howard Schultz opened up in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By 1987, the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.)
Lifting words directly from Howard Schultz’s POUR YOUR HEART INTO IT, here’s a more complete evolution of the Starbucks logo.
"Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself." [pg. 33]
"Our logo reflected the emphasis on speed. The Il Giornale name was inscribed in a green circle that surrounded a head of Mercury, the swift messenger god." [pg. 88] (Note: Please excuse the poor condition of the Il Giornale logo. I scanned the image from a many times photocopied memo from Il Giornarle letterhead.)
"To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry [Heckler] came up with a design that merged the two logos. We kept the Starbucks siren with her starred crown, but made her more contemporary. We dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green." [pg. 108]
"In 1992 we also asked Terry Heckler to revise our logo: She stayed mostly the same but lost her navel." [pg. 309]
2006-10-13 09:15:57 · answer #1 · answered by Lauren L 2 · 4⤊ 0⤋
Starbucks Symbol Meaning
2016-10-03 11:20:44 · answer #2 · answered by ? 4 · 0⤊ 0⤋
Starbucks Logo Explained
2016-12-29 18:36:14 · answer #3 · answered by Anonymous · 0⤊ 0⤋
I agree with the first answerer: Starbucks must make a lot of moola for the price of it products, so green(representing US currency) would be appropriate in this case.
My advice to Starbucks: You cant charge four dollars for a drink, have the word "bucks" in your name, and have a green logo.
2006-10-15 13:23:30 · answer #4 · answered by Anonymous · 1⤊ 0⤋
Well Starbucks does make a lot of cash. Cash is green and part of their name says bucks.... Yeah, it's about money lol
2006-10-13 09:09:44 · answer #5 · answered by Minouners 3 · 1⤊ 2⤋
i never recognise it but it means starbuks
2016-03-28 07:54:14 · answer #6 · answered by Anonymous · 0⤊ 0⤋