The Age Wave- Great Book- Discuss?

Answer 1

In recent decades, dramatic advances in medicine, public health and lifestyle management have caused predictable and irreversible trends toward declining fertility and increasing longevity. These demographic changes are causing an "age wave" whose mass and force will transform every aspect of our personal, social, financial and political lives.

This demographic revolution will shift the "epi-center" of consumer activity from an exclusive focus on youth, to the need, challenges and aspirations of middle-aged and mature consumers. Companies and organizations whose products and services are aligned with the needs of new generations of maturing consumers are on the threshold of tremendous opportunity.

The idea of the "Age Wave" was conceived by Dr. Ken Dychtwald – psychologist, gerontologist and entrepreneur. Dr. Dychtwald’s interest in the transformative power of demographic forces and his desire to promote a new – more positive – image of aging initially grew out of his ground-breaking work from 1973 to 1979 as Co-Founder and Co-Director of the Sage Project. This pioneering social service organization, funded by the National Institutes of Health, taught the elderly how to improve the quality of their lives by taking charge of their mental and physical health.

In the late 1970s, as his work branched out into other aspects of gerontology, he was struck by how many of the social, economic and physical problems of aging were preventable. He noticed that many older adults who were lonely or depressed simply had given up on making new friends or had long since resigned from social and intellectual involvement. Many who were struggling with the hardships of fixed incomes had been financially secure during their working years, but simply hadn’t saved enough or managed their finances well in retirement. He repeatedly saw how a lifetime of disregard for personal health usually led to chronic disease. Aging, he came to realize, was not something that begins at one’s 65th birthday. Rather, all of the choices we make regarding how we care for ourselves, how we manage our finances, and even how we think about our futures – ultimately shape who we become – both personally and culturally – in our later years.

By the early 1980s, Dychtwald had become a member of various scientific and social service advisory panels, a frequent lecturer at academic and business conferences, and a consultant with numerous universities, hospitals and corporations. He repeatedly observed that there was barely an older adult to be seen in popular advertising. Businesses were focusing all of their product development and marketing efforts on the young. And the entertainment industry emphasized a distorted picture of the glory of youth and the irrelevance of maturity. In addition, while serving as advisor to the federal Office of Technology Assessment, the think tank connected with the US Congress, he felt a jolt when he realized the next population of elders would not be his grandparents’ generation; they would not be his parents’ generation either. Instead, tomorrow’s elders would be the baby boom generation – his generation.

As Dychtwald widened his attention to include the aging of the boomer generation, he observed that the massive numbers of his cohorts have amplified and intensified the importance of whatever experiences they’ve had at each new moment in their lives. Just as surely as they learned to use a baby bottle, they learned to read, to play records, to buy cars, to vote, to rent condos, and to invest in the stock market. When they reach any stage of life, the issues that concern them – whether financial, interpersonal, or even hormonal – become the dominant social political, and marketplace themes at the time. Boomers don’t just populate existing lifestages or consumer trends, they transform them.

Answer 2

I definitely have examine all of the books you have listed and have extremely enjoyed them so we could have the comparable flavor. One e book I propose reading when you consider which you will have a while on your palms is "under the Dome" by using Stephen King. that's not in all probability frightening like a number of his books it extremely is extra a suspense, secret sort of e book. it extremely is a pair of city that's sooner or later mysteriously surrounded by using a dome that may't be penetrated. it extremely is an exceedingly long e book with a great sort of characters and plot lines (which i actually like, yet some people do not) yet another e book sequence that I definitely have heard people who like Twilight extremely like it is likewise the Vampire Diaries that's approximately yet another old vampire who has come back to his place of birth and falling for a human lady. The CW has made a custom approximately it and all i comprehend with regard to the e book sequence is what I definitely have considered on the practice whether it sort of feels real thrilling. i'm hoping those help! additionally i'm hoping that your sons surgical operation is going properly. i comprehend how nerve racking which may be!

Answer 3

thnk u 2

Answer 4

thnx

Answer 5

true - tell us about it.

Answer 6

idk...