2006-10-11 13:13:23 · 5 answers · asked by Kaleshia G 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
There are many positives of this type of household. Couples with no children will of course not spend any on baby foods, diapers, certain juices, formulas, etc. Consider that couples without children either do not want children, cannot have children, or do not have children yet but want them someday.
Take the first group, couples who dont want kids, they will spend more on going out, nice dinners, perhaps spend more on higher dollar foods to cook, such as organic fruits, vegtables and milk. Also, drive the price of free range foods, beef, etc. Eating at trendier, more expensive restaurants that offer higher end foods and wines.
Also must consider the obesity factor in this country. All of these adults will spend a great deal on alcohol, bacon, ground beef, potato chips, candy, etc.
The main positive effects would be their ability to demand higher end products, helathier products, and drive the organic food market. Their disposable, probably combined incomes drive the average price of staples and goods.
Good Luck!
2006-10-11 15:31:32 · answer #1 · answered by dml2410 2 · 0⤊ 0⤋
I disagree with DML2410 on a few points.
We can assume that these couples have more income to distribute per person, but we cannot guarantee this money is used to directly effect the food industry.
To say that the average DINK (Double Income No Kids) household will buy trendier, more expensive or organic food. Is assuming that these are readily available in their areas and that they are interested in them as purchases.
We know that DINKS make larger purchases more often, so they are likely to buy cars or houses at a much faster rate than a family of four.
I think you could also assume that their entertainment budgets are larger and because of that they spend more money on going out to eat.
You cannot assume that DINKS drive the price of goods because this type of household does not make a significant portion of the market, they do represent one that is able to buy luxury items and this is why retailers pay attention to them.
They have buying power, not market power.
Perhaps as babyboomers age this will be a larger factor, but for now it is not a driving force.
2006-10-11 17:58:45 · answer #2 · answered by leannainpa 3 · 0⤊ 0⤋
I don't have to hog tie a couple of brats in order to dine in peace.
2006-10-11 13:27:20 · answer #3 · answered by mickeyg1958 4 · 0⤊ 0⤋
They can afford to spend more money on better food.
2006-10-11 13:21:07 · answer #4 · answered by Anonymous · 0⤊ 0⤋
More food for everyone else!
2006-10-11 13:19:11 · answer #5 · answered by ...mr2fister... 7 · 0⤊ 0⤋