Do you think marketing fruit to children as 'sports sweets' would work?

Question

Would it be legal or morrally ok?

What do you think about the idea?

Answer 1

I think that is a really good idea. Children always want the 'newest' product but by simply re-marketing them as a sport sweet, they get natural sugars for both energy and taste and if it has to do with sport many children will enjoy it whilst living a balanced lifestyle.

Answer 2

i'd say a 50/50. children generally eat what they think tastes good and what every other children eats, and lets be honest, it is always junk food (chrisps, chocolate and all that lot). if fruit is to introduced to a children's diet as 'sweets' it is gonna be difficult to convince the children that fruit is just as good as junkies, thats not very hard (as all you need is a catchy title for the kids and the really good stuff inside the packaging that appeals a child's taste). then it gets easier, as 1 child tries the sweet, he/she likes it and spreads the word and others will soon like it.
however, there's one small catch, how do you keep the fruit fresh and tasty without the heavy use of preservatives, which all parents won't want their child to eat too much of. but overall, i'd say this idea is legal and moral, hence you should give it a try...(not large scale, but small scale, you know...) =) gd luck with the marketing!

Answer 3

A great idea, most children love fruit. Of course it is much more attractive to them(as to adults), if it is cut up and displayed on a platter.

Naturally it is both moral and legal. Just market it as one platter between 5 or ten children. Nothing wrong with adding cheese triangles (wrapped).

Answer 4

I think it would work pretty well. I don't think it could be deemed al illegal and I certainly wouldn't call it immoral. Anything that encouages children to eat a more healthy diet in this fast food orientated world has to be praised in my opinion, not slated.
I think if would also be great if characters on kids programs were shown eating fruit more often. Goodness know the poor kids are brainwashed into eating all the bad stuff, lets chalk one up for the good stuff! lol

Answer 5

I can't see how that would work. Not all kids even like sports. I HATED them when I was little. The only "sports" I participated in were beating up other kids and climbing absurdly tall trees to get away from people... I suppose morally it is exactly the same as saying "Every time you eat [this food], an angel gets it's wings..." like my psychotic step-gramma' used to tell us. I purposely avoided the foods she mentioned simply to annoy her, and since I thought the concept of angels was complete bull crap and I was severely against christianity and anything people tried to force me to believe. Anyways, I suppose marketers will try what they may.

Answer 6

As a child in the 70's, we were taught what food we had to eat for our health. So I've always grown up with the idea that fruit is essential - it stuns me when I hear of people who don't eat it on a daily basis.
So yes, I think we should highlight the idea of how good it is for you, but to be truthful, "sports sweets" sounds patronising to me.

Answer 7

This already happens in a childrens programme called Lazy Town, where the hero is Sporticus, who is very sporty and he eats "Sports Candy" which is fruit of course. It is by far the most popular childrens programme in bothe mainland Europe and the USA.

http://www.lazytown.com

Answer 8

Its a good Idea but a lot of schools have free friut on a daily basis for breaks. ( At least the infants scools do)

Branding and catch phrases in todays world is everything so I don't think there would be any Moral problems

Answer 9

It is not as easy to fool kids as you seem to think it is, morally its ok legally I cant see a problem with it, what do I think well anything’s worth a try to get the little buggers to eat a healthy diet.

Answer 10

No, I don't; fruit is fruit, My children eat fruit regardless. They know fruit is healthy and good for them because they are educated. My kids aren't that thick.