How to increase sales of new vodka brand?

Answer 1

Employ a bunch of dudes sporting 6 packs and giant smiles to run around to clubs dishing out fruity cocktails made from your vodka to chicks and gay dudes.

Answer 2

•Put it in a pretty or interesting bottle.
•Call it "premium" or the new trend "super premium" (Price must be expensive to match, otherwise people wont believe it) even though these trends don't matter.
•Create it through some odd but overall meaningless process. Such as distilling it from only potatoes specially selected by monks in a hidden valley, then distill it six times before filtering it through specially blessed charcoal filters.
•Have Your brand vodka night at clubs and bars. Where the club or bar sells common drinks (or exotic ones people haven't heard of) with modified names using your brand name, and girls wear your logo shirts hand out the drinks.
•use viral marketing techniques where you pay people a couple bucks to mention your brand if they ever talk about vodka.
•A combination of the two is to plant a hot girl at a bar or club who only orders drinks with your vodka brand, so people think it's good or trendy.

Above all remember you are selling ethanol and water, so marketing is key, be creative, because you can't sell it on flavor alone.

Answer 3

Depending on your target market (demographics) please try a combination of any of the following:

1. Product sampling (venue: at your retail outlets, bars and restaurants via "Your Brand" sponsoring parties or dances or live band performances)
2. On the distribution side: Offer 10 (cases) + 1 (case) FREE for a limited Introductory Offer period only (3 to 6 months depending on shelf take-off).
3. Non-traditional promotions in time for Christmas: On pack promotions with free 1 shot bottle (trial size) for every purchase of ___
Sponsor a contest and offer an attractive prize to the best bartender who can come up with ORIGINAL drinks using your product
4. IF you can afford it, TV ad using a respected personality as endorser (testimonial type).
5. Keep your product price on shelf just lower than your No. 1 competitor in the category.

The brand we launched here some years back is now in the Reader's Digest "most trusted brands" list for Asia.

Cheers!

Answer 4

i'm a 39 12 months previous so i'm no longer the industry that this quote is describing through fact the suitable industry for a lager to have. it extremely is my take nevertheless: remarkable beers with extensive international distribution will stay to tell the story... Guinness is a remarkable beer and it has a extensive international distribution. So their sales are no longer as huge as they as quickly as have been. The quote is right in asserting that the final ingesting industry has greater. yet meaning that a inflated industry will create a lot of cannibalism... i.e. the industry could fall down from too plenty opposition. properly, meaning anybody in that industry hurts (as an occasion, the smaller beers are competing with anybody so their sales are undercut with the aid of the variety of product... and the bigger beers harm for the comparable reason. So if anybody hurts then you extremely tell me who has a extra useful threat of survival.... my funds is on the bigger vendors through fact the bigger vendors have an inclination to offer different products that they are able to pofit from).

Answer 5

i was working in a wine bar in Paris the best way to increase sales it's give them a test size
if the like it the will order it Right a way..
i use to sale so much wine after the customer try it,

Answer 6

Large scale bottles placed in bars works. How about a tv spot? You could always hire me to help out in the marketing department.

Answer 7

Hit the Greek communities on college campuses. That's what worked for Jagermeister.

Answer 8

AHHH! VODKA! If you want sell Vodka, ship bottles my way, nyet? I get them recycled after I empty them, then send money from recycling center to you? You like?

Answer 9

Vodka girls at clubs. I sure made me drink more Jagermeiser.

Answer 10

where you are putting it in stores, hire a customer rep and give testing bottles free and a coupon for $$ off a bottle purchase........