Why are M&M's called M&M's?

Answer 1

because n&ns sounds dumb !!

Answer 2

It all started with Frank Mars back in 1911 when he and his wife Ethel started making and selling a variety of butter-cream candies from the spotless kitchen of their home in Tacoma Washington. In 1920, after visiting a local drugstore with his son Forrest, he thought what a good idea it would be if they could produce a version of chocolate, malted milk that could be enjoyed anywhere. The result was the MILKY WAY bar - known in Europe as the MARS bar. It was an immediate success.

Together with other world famous brands like SNICKERS, it was the foundation of what was to become our global snackfood business. This was further strengthened when, working in Europe during the '30s, it occurred to Forrest Mars to give chocolate a protective candy coat to stop it from melting. The idea became M&M'S candies and their success was ensured when they were adopted as a staple ration for US forces. Today M&M'S are famous the world over.

Answer 3

M&M's, one of the most popular candies in the United States, were originally an import from England called Smarties. Forrest Mars Sr. saw soldiers during the Spanish Civil War eating chocolate pellets that were coated in sugar to prevent chocolate from sticking to their fingers. After the rights were purchased by Americans Forrest Mars Sr. and R. Bruce Murrie in 1939, they had to reintroduce them to the domestic market with a different name because there was already a candy product sold in the U.S. under the name Smarties. To identify their new brand, they combined the first initials of their last names: M & M.

Answer 4

M&M's, one of the most popular candies in the United States, were originally an import from England called Smarties. Forrest Mars Sr. saw soldiers during the Spanish Civil War eating chocolate pellets that were coated in sugar to prevent chocolate from sticking to their fingers. After the rights were purchased by Americans Forrest Mars Sr. and R. Bruce Murrie in 1939, they had to reintroduce them to the domestic market with a different name because there was already a candy product sold in the U.S. under the name Smarties. To identify their new brand, they combined the first initials of their last names: M & M. M&M's were first sold in the United States in 1941. By World War II, American soldiers were given the candy by the United States Army; soon after this it was marketed to the public. M&M's soon became a hit because, in those times when air conditioning was not usually found in stores, homes, or the automobile, melting chocolate candy bars were a problem; but with M&M's, the candy's coating kept the chocolate from getting messy.

In France, Germany, The Netherlands and the United Kingdom, Peanut M&M's were known as Treets until 1990. Additionally, Toffee Treets were also available for some time. The chocolate versions were called Bonitos until the brand became M&M's. This was partly due to the market dominance of the similar candy Smarties which made competing under anything but a very high profile brand difficult, with the added risk of reducing sales of the existing Treets brand. Though Treets used the same "melt in your mouth not in your hand" slogan in the UK in the 1970s, this was transferred to Minstrels when the Treets brand was dropped.

In 1954, Peanut Chocolate Candies were introduced, while the M&M's brand characters and the famous slogan "The milk chocolate melts in your mouth, not in your hand" were both trademarked.

In 1988, "Almond M&M's" hit stores with limited release, with appearances only during Christmas and Easter times. These candies are much like the peanut variety, but with an almond instead of a peanut inside the candy. Due to rising popularity, Mars gave them full releases in 1992.

In 1990, "Peanut Butter M&M's" were released. These candies have peanut butter inside the chocolate center and the same color scheme as the other brands. Despite the best efforts of the marketing campaign, these M&M's have not received any widespread following. It has been suggested that this is due, in part, to the enduring popularity of Reese's pieces and Reese's Peanut Butter Cups.

In 1993, Mars ran a promotion in which consumers were invited to vote on which of blue, pink, or purple would be introduced. Blue was the winner, and was added in early 1995.

Around the same time, novelty M&M's were available in specialty stores, such as F.A.O. Schwarz, in 24 different colors.

In 1996, Mars introduced a new M&M candy: the "M&M's Minis." These candies are very small and are sometimes sold in small plastic tubes instead of bags. A video game, M&M's Minis Madness, was also eventually released, based on this candy.

In 1998, the "Crispy M&M's" were released. These are slightly larger than the milk chocolate variety and feature a crispy rice center.

In 2002, Mars ran another vote to add a new color from 3 choices. Once again, the general public were the voters. The 3 choices were turquoise, pink and purple. This time, purple won. [1]

In June 2004, M&M's gained unexpected fame as Mike Melvill, the pilot of SpaceShipOne the world's first manned private suborbital space flight, opened up a package of the chocolate brand when he reached the border of space (100km) in order to demonstrate weightlessness as the candy floated in the cabin. Melvill chose the candies because they were both colorful, therefore showing up well on camera, and because once gravity was restored if they fell into any of the controls they could be easily crushed and not interfere with the mechanisms.

In April of 2005, M&M's ran the "mPire" promotion to tie in with the Star Wars Episode III: Revenge of the Sith movie release. M&M's were offered in a dark variety for the first time. In the summer of 2005, Mars added "Mega M&M's" to the lineup. These candies are 55% larger than the traditional M&M's and are available in milk chocolate and peanut varieties. The colors were also changed to less-bright colors (teal, beige, maroon, gold, brown and blue-gray) to appeal more to adults. In the fall of 2005, the mPire promotion ran again to coincide with the DVD release of the Star Wars movie.

In 2006, Mars offered eight new flavors of M&M's via online sales. The flavors were All That Razz; Eat, Drink, & Be Cherry; A Day at the Peach; Orange-U-Glad; Mint Condition; AlmonDeeLicious; Nut What You Think; and Cookie Minster. The first five have a white chocolate and milk chocolate center with a flavored shell. The two nut flavors have an almond or peanut center with white chocolate and candy shell. Cookie Minster has a crispy center with dark chocolate and a mint flavored shell. The company also released a Crispy Mint variety in Australia. Also in July 2006, the dark chocolate M&Ms reappeared in a purple package with the Green female M&M (see trivia section, below, as aphrodisiac urban legend) as the mascot. In 2006, the company also trialed white chocolate M&Ms as a tie-in with their Pirates of the Caribbean promotion.

Answer 5

"Mr. Mars" & Mr. Murrie aka M&M

Who would have guessed that the idea for "M&M's"® Plain Chocolate Candies was born in the backdrop of the Spanish Civil War? Legend has it that on a trip to Spain, Forrest Mars Sr. encountered soldiers who were eating pellets of chocolate that were encased in a hard sugary coating to prevent them from melting. Inspired by this idea, Mr. Mars went back to his kitchen and invented the recipe for "M&M's"® Plain Chocolate Candies.

First sold to the public in 1941, "M&M's"® Plain Chocolate Candies became a favorite of American GIs serving in World War II. Packaged in cardboard tubes, "M&M's"® Plain Chocolate Candies were sold to the military as a convenient snack that traveled well in any climate. By the late 1940's, they became widely available to the public, who gave them an excellent reception. In 1948, the packaging changed from a tube form to the characteristic brown pouch known today.

Answer 6

Named after Mars & Murrie, the founders

Answer 7

Mars and Milky Way Company

Answer 8

Bcuz they're d children o' Mr. M and Mrs. M?

Answer 9

Did you hear about the blonde who got kicked out of the M&M factory because she was throwing out all the W's?

Answer 10

They were the first candy brought into space, Moon and Man.

Answer 11

What? I always thought they were s,W&W. Guess I was holding them upside down all these years.
Silly me.