2006-10-03 13:14:27 · 5 answers · asked by scape.squad.story 3 in Food & Drink ➔ Other - Food & Drink
The marketing idea in this case is that sugar is bad. This claim plays on that idea, therefore 25% less is better. Some products claim the reverse. "Jolt" soda claimed twice the caffein and twice the sugar, for people who needed an extra boost. Their target market was different. I have even seen coffee that promoted itself with "twice the caffiene". It all depends on what your marketing position is.
2006-10-03 13:21:43 · answer #1 · answered by Kokopelli 7 · 0⤊ 0⤋
ROFL, good one.
But... Not necessarily, maybe they're new and just haven't taken over yet. ;) Or maybe the leading brand is cheaper and lower quality or something.
2006-10-03 13:16:38 · answer #2 · answered by PJ 3 · 0⤊ 0⤋
well, popular doesn't always mean the best...so maybe they're calling themselves the quality since they're healthier
2006-10-03 13:16:20 · answer #3 · answered by Ashley 3 · 1⤊ 0⤋
yes
2006-10-03 13:49:38 · answer #4 · answered by stormbubble05 2 · 0⤊ 0⤋
That's an excellent question !!
2006-10-03 13:16:47 · answer #5 · answered by tollerx2 2 · 0⤊ 0⤋