If Tahitian Noni is from Tahiti, why does TNI use the Hawaiian name for Morinda citrifolia?

Question

TAHITIAN NONI INTERNATIONAL uses the word "Noni" that is from the Hawaiian Dictionary, if TNI clams to be superior to Hawaiian Noni juice, than why do they use the Hawaiian name rather than the Tahitian word?

Answer 1

It's important to keep in mind that TNI is an American based company and a lot of this probably has to do with marketing. Since the company is based in America (Utah to be exact), their first target buyers were probably Americans. Americans are most likely more familiar with the Hawaiian word "noni" instead of the Tahitian word "nono," particularly those who live in Hawai`i. Tracy S also makes a good point that distributers were likely turned off by the Tahitian word.

Their stuff is called "Tahitian" because their first commerically viable source of noni was Tahiti. Also, think of the marketing angle...Tahiti is a much more exotic sounding location than Hawaii (think of how many people choose Fiji brand water over Hawaii brand water!).

Whether Tahitian noni is superior to Hawaiian noni...who the heck knows. Sounds more like marketing than science to me. :)

Answer 2

Because the Tahitian word is NONO

So maybe the TNI founders thought it would be easier to take the Hawaiian name so the their MLM distributors wouldn't have to hear the words "No No" when they are turned downed by prospects to buy the overpriced juice they peddle.

Answer 3

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