Google has the advertiser mojo. In speaking with ad agencies, generally the media buyers tell WBF that Google is simply more pleasant to work with, and it has the momentum and the throw weight in terms of audience to maintain their attention.
2006-09-10 17:05:09 · 3 answers · asked by runnerdx 1 in Education & Reference ➔ Words & Wordplay
Exert influence. Google is a big and attractive company, and thus it can exert influence than say a smaller company that no one has heard of.
2006-09-10 17:11:34 · answer #1 · answered by economiss 5 · 1⤊ 0⤋
To throw your weight around means to use your influence, or money, or power to "persuade" people to accept your point of view. In this case, Google has power of people (audience; number of people as users, clients, customers, investors) on its side.
2006-09-11 00:14:01 · answer #2 · answered by Pandak 5 · 1⤊ 0⤋
throw weight literally means:
The total weight of the warhead or warheads, guidance systems, and other payload of a missile, not including the weight of the rocket.
In this case, it means that the "payload" that Google offers, i.e. impact per dollar, is claimed to be better.
2006-09-11 00:12:28 · answer #3 · answered by Joseph 1 · 0⤊ 0⤋