2006-09-02 07:40:50 · 17 answers · asked by Anonymous in Food & Drink ➔ Other - Food & Drink
absolutely
2006-09-02 07:45:10 · answer #1 · answered by http://hogshead.pokerknave.com/ 6 · 0⤊ 1⤋
Opal Fruits is a much better name than Starburst
2006-09-05 08:08:40 · answer #2 · answered by frankmilano610 6 · 0⤊ 0⤋
I'm guessing that they may be known as 'Star bursts' internationally so they have re named them in the UK. It seems that nothing is sacred.... Oil of Olay (Ulay) and Cif (Jif) are also casualties of the same crazy phenomena. I like you prefer the name ' Opal Fruits' . I am a 30 something and some times ask my husband for a 'Marathon' he is 30 something and knows that I mean a 'Snickers' bar!!!!
2006-09-02 07:59:15 · answer #3 · answered by Andielep 6 · 0⤊ 1⤋
Agree fully with you there - Opal Fruits is a much better name.
Was due to Mars having bought them out and doing so called Global Branding - same as they did with marathon, changing it to snickers, By having one universal brand name for a product a firm can save costs by producing a single global advertising and marketing campaign for all countries.
A single name also makes it easier for consumers to recognise a familiar brand when they are abroad. apparently!
2006-09-02 07:46:22 · answer #4 · answered by sue_k3851 3 · 2⤊ 0⤋
Media and track being relationship love and drama obsessed, human beings over % out their issues of this form of track, is somebody fairly shifting on while their listening to track approximately their themes? interior the 80's and ninety's track became approximately taking part in existence and residing the 2nd, now majority of that's the different and track has a huge result on human beings and cultures.
2016-11-06 07:13:01 · answer #5 · answered by basinger 4 · 0⤊ 0⤋
and it will always be a marathon bar not snickers.
Opel fruits where invented in Britain in 1960 and starburst came out in america in 1976 so the British invented them
2006-09-02 07:48:10 · answer #6 · answered by bill 5 · 0⤊ 1⤋
I don't know but it's annoying! Something else they changed when it went global...I think we should campaign for our Opal fruits to come back!
2006-09-04 08:50:52 · answer #7 · answered by newspaper cutting 1 · 1⤊ 0⤋
The rest of Europe were confused. The same as Marathon bars and Jif !!
2006-09-05 10:19:39 · answer #8 · answered by Wayne B 2 · 0⤊ 0⤋
yup its advertising led.....
for the same reason Marathon became Snickers, Jif became Cif
it enabled the product owner to adevrtise on pan european platforms like Sky, they could reduce the cost of creating the ad (it required one advert shot, still multiple voice overs)
2006-09-02 07:48:30 · answer #9 · answered by Mark J 7 · 0⤊ 1⤋
"The Cheeseman" is WRONG, in typical american 'we invented everything' style.
They were actually created in england in 1960, NOT the USA.
They were later introduced in the USA as StartBurst in 1976.
As the answer, yes to standardise the international brand name.
2006-09-02 07:59:42 · answer #10 · answered by AnonyMoose_UK 2 · 1⤊ 1⤋
They changed to assuage the Americans, just as you have used General Patton's Americanism for the word 'stupid'. I rest my case.
2006-09-02 07:47:47 · answer #11 · answered by ? 6 · 0⤊ 1⤋