What is the best example of a CRM? What is the best definition?

Answer 1

CRM is Customer Relationship Management.

The idea is that if you recognise your customers and treat them appropriately, then they will do business with you (at the expense of your rivals).

A good CRM system will put, at the fingertips of the person interacting with the customer, everything that he/she needs to know about the customer.

For example whether the customers has any outstanding queries (could have been via a different channel, but a good CRM system would integrate them all), or whether the customer has recently been touched by a campaign (then the person could try and enquire about the touch) or what products/solutions this customer is likely to be interested in...

That is, a good CRM system would incorporate customer interraction, customer status, and great analytics.

Most CRM systems on the market have the capabilities of capturing the basic interaction and status by interfacing with the existing systems (a good data model would make a huge difference here); they have to be put in synch. The real cutting edge of CRM comes from Analytics which unfortunately depends on the quality of the modellers you have to build your models.

The Rolls-Royce of CRM systems is Siebel. It is very flexible and customisable. However, some might say that it is too flexible, such that implementation projects lose their focus by trying to accomodate too many parties and the final output is cumbersome.

The best implementation of CRM would be one that puts, in 1 screen these 3 basic components of info I mentioned: queries, status, and analytics.

Answer 2

Before you make the all-important decision about the system you’re going to use going forward, it’s smart to ask these key questions. Make sure you’ve done your research in advance. When you’ve determined your needs, there’s a better chance that one CRM will emerge as the clear winner for your business.

What Processes and Tasks Need Managed?
The Server or the Cloud?
Is This Going to Enhance Customer Relationships?

Get these three questions answered before you engage with a new CRM system. This increases the chances that you will make the right decision with your selection and that you can begin seeing the benefits of having such a system in place very quickly.

http://www.eznetcrm.com/

Answer 3

Customer relationship management (CRM) encompasses the capabilities, methodologies, and technologies that support an enterprise in managing customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

a good example would be Disney World Guest Relations.

Answer 4

CRM Stands for Customer Relationship Management and spans a wide area of use. From SAP and Siebel, complete enterprise management systems, right down to single users of something like ACT! which is more a contact management product.

CRM would span all aspects of a business to customer relationship from ordering, invoicing, contact management, forecasting, history, everything that a business needs to service its customers.

Price for the software ranges from £99.00 right up to multi-million pounds systems with the likes of SAP and Siebel. Another good example of CRM is Salesforce.com who have a lot of white papers on this. www.salesforce.com

Answer 5

Oracle / Siebel. Customer relationship management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

A good CRM program will allow a business to acquire customers, service the customer, increase the value of the customer to the company, retain good customers, and determine which customers can be retained or given a higher level of service.

Answer 6

Try to use Apptivo CRM, It is free and best for small business

Answer 7

TLA

Three Letter Acronym