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2006-08-31 15:15:50 · 11 answers · asked by turtlefrankz 2 in Food & Drink Non-Alcoholic Drinks

11 answers

The Mysterious 23 Flavors of Dr. Pepper
by BTD Greg

I bought a Dr. Pepper from the vending machine at work today and noticed that the retro-styled can (pictured to the left, courtesy Wikipedia) has a seal claiming an “authentic blend of 23 flavors.” Indeed, go to DrPepper.com, find the FAQ section, and you’ll be informed that “Dr. Pepper is a unique blend of 23 flavors. The formula for Dr. Pepper is proprietary information.” (Dr. Pepper also has a web-based promotion called “Get23″ centered around the 23 secret flavors. The promotion has to do with finding “flavor icons,” but it won’t reveal what the flavors are. Because they are—you know—secret.) Apparently, this claim has been a part of Dr. Pepper lore for a long time—something like the Colonel’s Eleven Herbs and Spices, but I was ignorant of it.

So what are the 23 flavors? I’m guessing one is not “cherry-flavored cough syrup,” though “cherry” seems a safe bet. (Vanilla, or some version of vanilla, seems a given, too.) According to Snopes, the company has repeatedly denied the persistant rumor that prune juice is one of the component flavors. Any guesses?

UPDATE: According to AdAge, Cadbury Schwepps (the owner of the Dr. Pepper brand) spent $5 million on a “mash-up” marketing campaign based on the 23 flavors concept before killing the ads earlier this year. Click through the link to see the commercials that never aired.

2006-08-31 16:03:30 · answer #1 · answered by dlcarnall 4 · 1 0

1

2016-05-28 10:46:27 · answer #2 · answered by Phillip 3 · 0 0

The Pepper-Masters will not divulge their secret recipe. If they revealed the 23 flavors of Dr. Pepper, no one would need to purchase it. People could just buy the ingredients at Wal-Mart and brew up a batch in their bathtub (same way my college roommates used to make gin).

But some are...

Flavor #1: Caramel.

Flavor #2: Vanilla.

Flavor #3: Plum.

Flavor #4: Sandalwood.

2006-08-31 16:08:45 · answer #3 · answered by Love 3 · 1 1

I have no clue as to what the 23 flavors are. All I can say for sure is that Dr. Pepper tastes like Black Cherry to me.

2006-08-31 16:24:16 · answer #4 · answered by organic gardener 5 · 1 0

I don't know but I was told a long time ago that one of them is prune juice. But whatever is in it it's the only pop I will drink.

2006-08-31 16:09:50 · answer #5 · answered by ♥Stacy 6 · 0 2

Not sure but I think that one of them is almond.

2006-09-01 00:02:19 · answer #6 · answered by Christina W 2 · 2 0

The only one that matters is prune juice. YUK. How can you drink that stuff?

2006-08-31 16:09:32 · answer #7 · answered by hipichick777 4 · 0 2

IM NOT SURE WHAT THE OTHER 20 ARE BUT I KNOW THAT BUDIUSSY ARE 3 .I KNOW THAT FOR SURE .

2006-08-31 15:39:02 · answer #8 · answered by sexy girl 1 · 0 0

dont belive it

2006-08-31 16:30:35 · answer #9 · answered by amberharris20022000 7 · 0 0

i really dont know.....good question

2006-08-31 17:07:59 · answer #10 · answered by mikamilk_dud 2 · 0 0

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