English Deutsch Français Italiano Español Português 繁體中文 Bahasa Indonesia Tiếng Việt ภาษาไทย
All categories

2006-08-25 00:59:57 · 1 answers · asked by cindy w 1 in Food & Drink Other - Food & Drink

1 answers

Costas' nerves are on edge. It's 10:45 a.m., and he can't get his usual frappe, a coffee-and-milk concoction that's one of Greece's most popular picker-uppers. Twenty-five-year-old Costas is working at the cafe in the Olympic Village international zone for the duration of the Athens 2004 Games. And until he sets foot out of the Olympic area each day, he can't have his fix. The snack bar where he serves Coke and unwraps sandwiches eight hours per day "isn't allowed to serve frappes since that could mean fewer sales for Coke, one of the Olympic sponsors," he explains.

Coca-Cola isn't the only sponsor shooting for a clear playing field at the Olympics. For the 32 companies that poured $701 million into Athens 2004, exclusivity is a must. "We obviously want to get the most for our sponsor spending," says Scott McCune, vice-president of Coca-Cola World Wide Sports Entertainment, which paid $60 million to be one of the main sponsors. To prevent anyone from violating a sponsor's exclusivity, the International Olympic Committee (IOC) has drawn up rules known as the Clean Venue Policy.

2006-08-25 01:02:06 · answer #1 · answered by Irina C 6 · 0 0

fedest.com, questions and answers