Why does Starbucks specialize in gormet coffees?

Question

Just curious why?

Answer 1

Why does Krispy Kreme specialize in doughnuts?

Answer 2

technically because they're standard coffee sucks. there's too many resturants and other places that sell great coffee.

there's even subscription services that don't charge very much for monthly coffee from all over the world. it's not bad either and not fancy, nor does it make you fat.

so starbucks people know this so they make up all this gormet stuff and invent new ways to serve and create different styles of coffees, flavors and add elements to it that usually wouldn't be considered in the coffee goers ettiquette.

ok i can't spell but that's my point there on this topic.

you really can go elsewhere, hell even gevalia has better coffees for much less that you can do what you want with... than starbucks... starbucks has got to branch out with their menu on coffees soon again because around here there's too many and people are getting bored with the whole idea.

Answer 3

From the Starbucks website:


Coffee is a huge business. In fact, coffee is the second most valuable commodity after oil.

We comb the world for the perfect combination of climate, soil, elevation, and agricultural practices that come together to produce a great coffee. When searching for coffees, the only question for Starbucks is this: Which coffees from a given location best represent the perfect intersection of climate and skilled horticulture? It is a search for unmistakable regional flavors, what a French wine-maker would call goût de terroir, the taste of the place. At Starbucks, coffee is a fresh produce, not a commodity. When the inevitable happens and a given coffee estate or region has an "off" year, we simply don't offer that coffee. We make this tough decision rather than offering a lower quality selection to our valued customers. We buy coffee solely on its performance in the cup.

The coffee we buy is truly special, spectacular coffee. The coffee buying team evaluates over one thousand "offer samples" each year. The evaluation process includes roasting small batches of coffee and tasting these batches in a process called "cupping." Only a very few of these sampled coffees make it into our warehouses. Starbucks coffee buyers spend approximately 18 weeks per year traveling to countries of origin. The purpose of these travels is not to directly buy coffee. The goal is to continue to learn about coffee and to strengthen relationships with growers and suppliers. These relationships are critical to our future success - they solidify our role as champions of quality and progress at every level of the coffee business. It is because of these relationships that Starbucks gets the first pick of the best crops worldwide.

Answer 4

they dont. What Starbucks specializes in is ADVERTISING.

What a lot of people don't realize is that Starbucks buys BURNT beans and coarse grinds them. Then they over brew to create a true hot cup of dirt.

When they can get the populace to pay huge bucks to drink this dreck and not complain, THAT's ADVERTISING.

Answer 5

becuz they're soooo expensive ! it better be gourmet coffee for a $3 sip of espresso!

Answer 6

They would be nothing with just plain old coffee.

Answer 7

They don't.

Starbucks coffee = yuck.

Answer 8

i work for starbucks