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who is the baby model used in the parle G biscuits, can u plz name her.who was the first person to start the marketing of parle G biscuits and how did he srarted

2006-08-15 20:44:56 · 2 answers · asked by jini 1 in Food & Drink Other - Food & Drink

2 answers

sorry.. I dnt knw..... but u can search it out some where.......

2006-08-15 20:52:40 · answer #1 · answered by sugar babe 2 · 0 0

Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Gluco Biscuits mainly to cue that it was a glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. By the year 1949, Parle Gluco biscuits were available not just in Mumbai but also across the state. It was also sold in parts of North India. By the early 50s, over 150 tonnes of biscuits were produced in the Mumbai factory. Looking at the success of Parle-G, a lot of other me-too brands were introduced in the market. And these brands had names that were similar to Parle Gluco Biscuits so that if not by anything else, the consumer would err in picking the brand. This forced Parle to change the name from Parle Gluco Biscuits to Parle-G.

2006-08-16 04:20:01 · answer #2 · answered by capricarno 3 · 0 0

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