Whatever happened to wine coolers?

Question

In the beginning, there was the wine cooler, and it was good. I love mixing wine with other drinks like iced tea and fruit drinks.

But somewhere along the way, we were betrayed. What used to be called "wine coolers" were now just "coolers". Examine the label and you'll see that they are a "flavored malt beverage" or "flavored beer". What happened? Why no more wine? Did it merely become cheaper to make "flavored beer" than genuine wine coolers?

Answer 1

I don't think they ever were made out of wine. They've pretty much always been a malt beverage - they probably had to change the packaging to reflect this.

Answer 2

What Happened To Wine Coolers

Answer 3

The actual reason is this... The Democrats killed the wine cooler. Think I'm kidding, read on... In 1991 the Democrats controlled all of Congress, the Senate, and the Presidency. Wine coolers were the most popular drink in the United States and Yes they were made with wine. - The Federal excise tax on a gallon of wine at the time was 17 cents. The Democrats, seeing an opportunity to bleed both people and successful companies raised the Federal excise tax on a gallon of wine to $1.07 a gallon. This made the commercial production of wine coolers less profitable than retooling and instead creating malt based products which did not have the wine tax. - That's what killed wine coolers - the Democrats.

Answer 4

Yes, wine coolers existed and were made from wine. However, in 1991, Congress passed a new tax hike on items that were seen as staples of the rich, such as boats, airplanes, jewelry, and wine. Beer was not taxed, because it was seen as a drink of the working man. As a result, the American boat and aircraft manufacturing business declined when the customers bought those items out of country. Also wine coolers went away, when Federal taxes on wine increased from .17/gallon to $1.07/gallon. Wine was replaced by beer as the alcoholic base for the coolers since it was less-taxed at .58/gallon. Another example of the government messing up a good thing.

Answer 5

1) Because no men ever drank them
2) Because the female drinkers of them realized they were lame too

After the wine coolers 'disappeared' Zima came along. I wonder if that's still around...

BTW, if you recall the original ads with those 2 old guys "Bartles & James" commercials where 2 folksy guys would banter back and forth and end with "we thank you for your support." ?

Bartles & James was produced by Earnest & Julio Gallo whos phrase, at the time, was "we sell no wine before its time"

Something there just didn't make sense - like Ruth's Chris steakhouse selling McDonalds Burgers. Perhaps this is why they disappeared.

Answer 6

Canada cooler
California cooler
are both wine coolers
if you really like wine coolers try this
one bottle modest white
one can frozen peach punch, thawed ( or your favourite
juice punch) .
4 ounces amber rum or vodka
soda water to taste

Answer 7

You ar eso right iam a label reader. They do use beer insteado f wine thats why i haven't liked the taste so I read a label On Seagrams wine coolers.I think you are right ,it is probally cheaper.That is sooo sad,when you grow to
like a food product they cange it...Wht can't they keep things the way they are?
They should call them Beercoolers instead...

Answer 8

i love wine coolers cant wait

Answer 9

Thanks god, we still have ciders, wine coolers in Türkiye in other case how can we stand these summers. If you want I can send you some this is real. Not joking. Contact me.

Baysal

Answer 10

Wine coolers turn me into a mean drunk.