I am doing the assignment for my International Business course.
2006-08-08 01:46:24 · 4 answers · asked by Jefferi S 1 in Education & Reference ➔ Quotations
to reach every corner of the globe, and provide iced coffee to people who probabaly never even knew it existed.. :) and once they get hooked on it.. well they are stuck. and they will always have these people as their customers.. it becomes a fad, a place to hang out... especially in some of the newer countries. i was surprised to find it in asia.. its everywhere now.. where u least expect it. its trying to get its franchise and name on the global scale to become somewhat like mcdonalds or coca cola.
2006-08-08 02:25:40 · answer #1 · answered by serrah88 1 · 0⤊ 0⤋
I agree with the 2 ladies above me. Starbucks is addicting, like liquid crack. And costs more too.... But I still love a venti caramel frappucino!
If you go to www.starbucks.com they should have a list of locations, so you can find the nearest store to where you're going on business.
2006-08-08 03:34:01 · answer #2 · answered by j.f. 4 · 0⤊ 0⤋
Not sure about International strategy... but I do know they strive to "create a third home" ie; you have home, you have work, and you have Starbucks.
2006-08-08 03:05:18 · answer #3 · answered by eternitys_hour 2 · 0⤊ 0⤋
Hi,,,, i dont know.. .but I was surprised to find Starbucks in Paris and in Rome..... no kidding......
I guess,,,,, good coffee for everyone...... ?? lol.........
good luck
2006-08-08 01:51:20 · answer #4 · answered by eejonesaux 6 · 0⤊ 0⤋