Pepsi...I don't know why...
2006-08-07 14:21:56
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answer #1
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answered by ___ 3
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Shares of Coca-Cola (KO: Research, Estimates) and PepsiCo (PEP: Research, Estimates) have been on a tear this year, with each posting solid gains in an otherwise dismal market. Coke has surged 20.3 percent year to date while Pepsi is up 7.2 percent. The two currently are trading just a hair off their 52-week highs.
But some analysts and fund managers think the trendier Pepsi has more fizz left in its stock than Coke.
Coca-Cola is launching a new product, Vanilla Coke, next week (May 15) while Pepsi recently announced that it will start selling a berry flavored cola, Pepsi Blue, in August. With Vanilla Coke, the company seems to be banking on nostalgia. (John Travolta's character in "Pulp Fiction" ordered a Vanilla Coke at a 50's themed diner, for example.)
Pepsi Blue, on the other hand, seems to be a concerted attempt to reach out to the hipper, younger demographic that drinks Pepsi's Mountain Dew. And embracing that demographic has worked. The launch of Code Red, a cherry-flavored version of Mountain Dew, last year helped Pepsi increase its market share. According to the Beverage Market Corporation, unit volume for all of Pepsi's soda brands (including Diet Pepsi and Mountain Dew for example) increased 1.3 percent in 2001 while volume for Coke's carbonated beverage brands (Diet Coke, Cherry Coke and Sprite among others) declined by .2 percent.
"This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to buy more of Pepsi Blue. I don't see any edge in vanilla," says Ted Parrish, co-manager of the Henssler Equity Fund. As of April 30, Pepsi was the fund's second-largest holding. The fund does not own Coke.
2006-08-09 14:49:56
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answer #2
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answered by Anonymous
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Diet Pepsi
2006-08-07 15:18:07
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answer #3
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answered by Brn_Eyed_Beauty 3
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Pepsi
2006-08-07 16:05:25
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answer #4
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answered by Rick 2
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Pepsi
2006-08-07 14:21:54
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answer #5
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answered by Billy Talent 3
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Pepsi
2006-08-07 14:21:39
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answer #6
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answered by ? 4
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Pepsi
2006-08-07 14:19:51
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answer #7
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answered by HERMOM 2
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Diet Coke
2006-08-07 14:32:06
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answer #8
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answered by Babsi71 3
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Pepsi! Coke just tastes like Pepsi that has gone flat!
2006-08-07 14:23:56
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answer #9
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answered by rivetgrl 1
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Definitely Coke. However, Diet Pepsi is waayyy better than Diet Coke.
2006-08-07 14:27:31
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answer #10
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answered by tipsy_tiffc 1
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Coke
2006-08-07 14:21:18
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answer #11
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answered by Anonymous
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